Very interesting. I like how recently many services are “rediscovering” elements of past services (in this case, chatrooms), but adapting them to the capabilities of smartphones.

Michael Sippey what is the long-term goal here? Brands being able to direct a conversation about themselves? Generation of awesome, spontaneous chat-based content from thought leaders, etc. that can be embedded in news sites? (I like the last idea!)

One company that is doing something similar for a few months back here in Japan is Chatcast: https://chatca.st/

Looking forward to seeing how this develops.