Blue Tokai, one of India’s most popular artisanal coffee roasters, was always famed for its brick and mortar roasteries and freshly roasted coffee beans that were only available online or at their cafes. Now, they were expanding into retail with a brand new innovative product that brought high-quality and convenience to everyday coffee consumption. The product, a portable pour over coffee, that we named “Easy Pour”, was envisaged to be a revolutionary concept in the Indian market and it was our task to define the ideal target audience as well as design the overall packaging.
THE OBJECTIVE:
Our goal was…
Problem to solve:
As most mothers will tell you, getting a kid to eat their meals is one of their greatest struggles. Our job was to find a way to get our brand to entice the kids into eating these healthy snacks while also assuring the mothers that it was good for their children.
Solution:
Creating a brand that speaks to both mothers and children in a language that they can both relate to, and find relevant.
How it started:
Mumum was started by two mothers who wanted a healthier option for their kids to snack on. When they realised…
Problem to solve:
To change the perception of Nivea from an everyday essentials brand to a brand that people would consider a fun gifting option.
Solution:
To create a gift box that pushed Nivea to go beyond the traditional blue in order to create something that stood out and was relevant for their target audience.
The first thing that comes to most peoples’ mind when they think of Nivea is “daily essentials” not gifting. That’s where we came in. …
The only thing Indian millenials love more than their smart phones, is shopping on their smart phones. They just can’t seem to get enough of it! And like everywhere else in the world, they want what they want and they want it now! The millions of transactions that happen in India on smartphones everyday prove just how much they love getting what they want, when they want. But there were two problems with this situation:
1. Millenials tend to live from salary to salary, which means they don’t always have the money to SPEND NOW on the things they WANT…
This is a story of how we designed a solution for delivery that saved the planet more than 1,00,000 plastic boxes and bags; by going back to our Indian roots.
When The Bombay Canteen, an extremely popular restaurant and bar in Mumbai, approached us to design a unique packaging solution — we attempted to try and save the planet.
The Challenge:
More than 26,000 tonnes of plastic is produced in India everyday. Could we possibly start to reduce this?
Could we bring back the sustainability we once had in Indian eating habits? Indian food (more than others) when delivered, requires…
Cin Cin, prounounced Chin Chin, is an Italian restaurant and bar that wanted to give Indians a taste of an authentic Italian experience.
Our clients are well-established restaurateurs who cater to the discerning Indian customer with their brands such as Yauatcha, Hakkasan and Nara Thai, all of which are brands they have brought to India. When they wanted to build their own from the ground up, they approached us knowing our strength, which is to look at brands through a fresh and unconventional perspective.
When building out a restaurant concept there are multiple directions we could have taken. We could…
The curious case of this brand’s story started with a seed idea of curiosity. We wanted to build an underwear brand that encouraged people to make choices that weren’t sexy or practical, but fun. We wanted people to try new things, ask more questions and push their own boundaries.
Please See//
Please See// is an award-winning creative agency, offering clients design-focused branding, advertising and digital solutions located in Fort, Mumbai
