Blue Tokai, one of India’s most popular artisanal coffee roasters, was always famed for its brick and mortar roasteries and freshly roasted coffee beans that were only available online or at their cafes. Now, they were expanding into retail with a brand new innovative product that brought high-quality and convenience to everyday coffee consumption. The product, a portable pour over coffee, that we named “Easy Pour”, was envisaged to be a revolutionary concept in the Indian market and it was our task to define the ideal target audience as well as design the overall packaging.

THE OBJECTIVE:

Our goal was…

Please See//

Please See// is an award-winning creative agency, offering clients design-focused branding, advertising and digital solutions located in Fort, Mumbai

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