Is this how you’d explain this to a friend over a cup of coffee? Or if you had to walk up to a stranger in a bar?
The Secret To Writing Killer Product Copy
Dave Gerhardt
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These questions awoke my intuition! Thank you for laying out a process. Simple questions can often capture the complexities of how we are perceived. Building context, building a leisurely tone are hard work and require practice, but this is wonderful writing.

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