Digital advertising has grown rapidly over the past decade. With large networks like Facebook, Youtube, and Twitter providing targeted audiences for advertisers, brands have invested billions into this marketing method. Unfortunately, when an industry grows this rapidly, there are opportunities to manipulate the system.
Advertising technology has seen several innovations that are allowing brands to target their customers at previously unheard of levels of detail — yet, these innovations lack in the ability to identify real views or clicks from fraudulent ones.
At Plentix, we believe digital advertising as an industry is ripe for disruption. Not because there has been a lack of innovation, but because the innovations have focused on creating a better experience for brands and advertisers — while excluding consumers from the benefits. Additionally, the innovations in the space don’t account for the amount of technologies that have arisen in response to digital advertising innovations. These responsive technologies like ad-blockers often counter the benefits that have recently been created for brands. The lack of alignment between brands, advertising platforms, and consumers is exactly why we believe that blockchain technology can drastically improve this space. By creating an incentivized ecosystem where everyone involved benefits, a win-win solution is created where consumers are happy to consume ads, or even evangelize. …
Leading into our token sale, we thought we’d share with you a higher-level article, why should you care about blockchain, and particularly, the mass adoption of this technology. Here’s a little context on blockchain through the ages, and why we’re so bullish on mass adoption. Stay connected, friends.
Blockchain, like most innovative technologies, has been met with a significant amount of resistance. Every day, more and more people learn about blockchain and the encompassed cryptocurrencies that fall under its umbrella. Yet, the vast majority still hear the term and think, “criminal activity”, “drugs”, “scam”, or “hackers”. It’s human nature to confront change with disbelief and ridicule. The media and internet culture have blown up the perception of blockchain, bitcoin, and cryptocurrencies to be get-rich-quick schemes or something dreamt up in an Occupy Wall Street meet-up; blockchain is far less exciting, and far more utilitarian than many are aware. Blockchain is a technology that can be implemented into existing processes to make them more efficient: by cutting out middle men and incentivizing each party involved to be a “good actor,” meaning, someone who is performing their role as expected within an ecosystem. As a society, we constantly challenge innovation and make fun of those who pressure the status quo. The Wright brothers were considered failures, until they weren’t, laughing stocks until they succeeded beyond the limitations of disbelief. Not too long ago, people thought the internet was a fad: it was competing against institutions as old as America. …
Affiliate marketing is a type of rewards-based marketing. A referrer promotes a product or service with a specialized link that can track if a sale was made. If a sale is made, the referrer is rewarded. Pretty straight forward, right?
But, to be fair, that sounds quite boring.
What doesn’t sound boring, however, is 7–10% daily growth, and that is exactly what PayPal achieved in the early 2000s.
According to the original COO of PayPal, David O Sacks, the company literally used to pay people to invite their friends:
“Initially users just had to sign up, confirm their email address, and add a (unique, authorized) credit card. The money was simply added to their account. This was real money. Users could send it to someone else or withdraw it. So it was a real cost to PayPal. We must have spent tens of millions in signup and referral bonuses the first year. (PayPal acquired 1 million users by March 2000 and 5 million by summer 2000.) …
How often do you click on that banner ad on the side of your screen, assuming you don’t have an adblocker installed?
You know the one, advertising some product or service, or maybe even a token sale. I would imagine not all that much. To say there is a broken system in current marketing is nothing revolutionary, but to show a simple solution is.
In blockchain today, we see an abundance of companies offering spend tracking for a more precise ROI, which is important, but it still runs in the same problem of legacy marketing: companies can’t change that ROI, merely allocate money to the highest outlet possible. As a computer scientist and marketing leader, I can tell you these ROI figures are relatively low and can be further quantified by a Click Through Rate (CTR). Your CTR reveals how often people who view your ad end up actually clicking it. This metric can be used to help you determine the quality of your imagery, positioning, and keywords. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% …
Plentix community, We are reaching out to announce our official pre-sale has been paused in light of market sentiment. We have been closely following the market for a number of months and are conscious of its subdued nature. First and foremost, we are looking to maximize the value delivered to our token buyers and partners, and as such, are acting on the advice of several advisors to delay our sale until market sentiment improves. We will be keeping a close eye on market movement, and will time our sale accordingly.
We’ve been amazed by the level of growth and support in our community over the past few weeks. We have received a lot of feedback, from our community, advisors and influencers, and we’re listening.
While the overall token metric is great, we decided to allocate more percentage of tokens to crowd funding and less in Plentix; this will diversify the ecosystem greatly over our community and will help with less price manipulation in future by having more people own the token.
Although never announced to the public, Plentix originally had 25M hard cap, which was reduced when first publicly announced to 10M. We listened again to our community, advisors and influencers and decided to return to our original hard cap. This will help Plentix massively to ramp up future growth and will facilitate exchange listings, which will benefit our supporters. …
We’re all familiar with referrals.
When you go to a restaurant, buy a good product from an online shop, or have a great experience working with an accountant, we’re definitely excited to share our experience with our friends, right?
And when looking for a product or a service, we always ask our closest friends and relatives for recommendations.
Yes, referrals is part of our lives. And many businesses, have made a decision to use referral as their marketing strategy .
Statistics shows that referral marketing drive stunning profits and increases brand loyalty.
Yet, very few businesses correctly employ this powerful engagement strategy. …
As part of some new structural changes we are undertaking, Plentix has decided to delay its ICO once more.
We want Plentix to be a sustainable, long-term success and wish to avoid potential compliance issues that may interfere with our operation.
Therefore, our advisors and strategic partners have recommended moving our sale dates. Specific reasons for delaying the sale are:
1 . To allow more time for contract and legal audit
2 . Structural changes based on the feedback we received from our current customers
3. A new contract has just been signed off to address issues of Ethereum blockchain (including slowness, high cost of transactions and scalability) every ICO is struggling to overcome. …