Plenum.CXWhat is semiotics, and how do brands sell us meaning?Everything in the world communicates through signs. Signs are all around us. When we see a red traffic light, we know we can’t go any…Jul 15, 2022Jul 15, 2022
Plenum.CXWhat rebranding is in simple terms and why it’s neededThe year 2021 ended with one of the most high-profile rebrandings: for the first time in 13 years Yandex decided to update its logo…Jul 8, 2022Jul 8, 2022
Plenum.CXESG principles in brandingIn 2021, the term ESG has firmly entered the vocabulary of the trend-conscious modern man. The acronym ESG stands for “environmental…Jun 28, 2022Jun 28, 2022
Plenum.CXHow to avoid mistakes when working on brand namingWe have dozens of brand names in our portfolio: service companies, government services, consumer goods, movies and even mascots. We have…Jun 21, 2022Jun 21, 2022
Plenum.CXCustomer Experience: What a Brand Can Do on its TerritoryToday brand communications in media are becoming increasingly expensive, but less and less effective.Jun 14, 2022Jun 14, 2022