
…s, we noticed several of them turned to spreadsheets for creating price quotes for their customers. They told us they’d chosen to build and use their own spreadsheets, instead of tools their insurance company’s IT department had built, because the IT’s tools were overly complicated.
“People hate [problem]. Our team exists to create [service that solves problem] and make it accessible to [large group]. We will achieve this by [doing this and this] which makes sense because [rationale]. We will measure success by [metric that matters].”
One of the trends found widely on diverse websites is the usage full-screen background images, be it photos or specially rendered visualizations. This approach makes the screens visually and emotionally appealing. Also, it supports the feeling of the integrity of all the layout elements.