MediaPost has named PMG as Independent Agency of the Year, an achievement reflecting the hard work and incredible accomplishments driven by our team during an unprecedented and challenging year. In partnership with our clients, we continue to accelerate digital transformation by remaining agile and true to our values, and we are honored to be among the agencies recognized in 2020.

PMG joins The Lincoln Project, Mindshare, and others in the annual “Agency of the Year” editorial awards, which will be recognized at the MediaPost Awards event on January 21, 2021.

With the current boom in at-home media consumption across all platforms reflecting changing consumer habits, CTV and OTT have become essential solutions for brands looking to reach a desired audience based on mood, age, or time of day. So says PMG’s Natalee Geldert, in her article on Target Marketing about how marketers can pivot both during and after the COVID-19 crisis.

In the article, Geldert shares that Nielsen estimates that sheltering at home could lead to a 60% increase in time spent with media, platforms are seeing average OTT viewing sessions increase nearly 80% since the first week of March, and media consumption spiking between the hours of 12–5 p.m. Whether or not these pandemic-driven shifts will persist after the crisis is over is unknown, but the general trend is likely to continue.

Originally published at https://www.pmg.com on May 5, 2020.

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