Do you know what they did it? Because the company's HQ is situated in a country with 190 different nationalities and in a city with people from 180 different nationalities. 180 different ways to see the world, 180 different "pros" and "cons", 180 different visions about right and wrong, and we still live in a good way.
Before people have different points of view about anything, they're humans. This is the first principle for everything. Respect about the human.
But, in one thing you're right. Heineken is the 3th shit beer on the planet, after Budwiser and Budlight.