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Photo by Daniel McCullough on Unsplash

When you hear people in marketing describe what they do, they tend to talk in terms of the different functional areas that typically make up a marketing organization — I am a product marketer; I do marcom; I work on demand gen; etc. Yet, when you think of many of the goals that marketing has, it doesn’t really fit nicely into any particular area.

For example, many of the projects I do for early-stage startups involves developing a narrative and then getting that story out through various channels. This requires skills and expertise that cut across different areas — messaging…

Perry Mizota

An old (experienced) startup guy who thinks he’s young. Helps early-stage B2B startups figure things out.

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