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Perry Mizota
Perry Mizota

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May 28, 2019

Startups Need Market Engineering, Not Just Product Engineering

When you hear people in marketing describe what they do, they tend to talk in terms of the different functional areas that typically make up a marketing organization — I am a product marketer; I do marcom; I work on demand gen; etc. …

Startup

3 min read

Startups Need Market Engineering, Not Just Product Engineering
Startups Need Market Engineering, Not Just Product Engineering
Startup

3 min read


Apr 4, 2019

How Size Matters When Developing Your Startup’s Approach to PR

Last week, I went to an event organized by ETW Advisors, a startup advisory firm, where a public relations (PR) professional gave advice to startup founders on developing and executing a communications plan. The presenter did a great job at addressing all of the main things founders should keep in…

Marketing

3 min read

How Size Matters When Developing Your Startup’s Approach to PR
How Size Matters When Developing Your Startup’s Approach to PR
Marketing

3 min read


Apr 1, 2019

How Startups Can Grow Big By Initially Thinking Small

Years ago, Aaron Levie, the CEO and a co-founder of Box, wrote a post on TechCrunch entitled, “Rise Of The Enterprise ‘Toys’.” In his post, Levie talks about enterprise solutions that are initially viewed as “toys” and then they develop into “solutions”. As he puts it… Students of the Innovator’s…

Startup

4 min read

How Startups Can Grow Big By Initially Thinking Small
How Startups Can Grow Big By Initially Thinking Small
Startup

4 min read

Perry Mizota

Perry Mizota

An old (experienced) startup guy who thinks he’s young. Helps early-stage B2B startups figure things out. https://www.linkedin.com/in/pmizota/

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