Last week, I went to an event organized by ETW Advisors, a startup advisory firm, where a public relations (PR) professional gave advice to startup founders on developing and executing a communications plan. The presenter did a great job at addressing all of the main things founders should keep in…

Years ago, Aaron Levie, the CEO and a co-founder of Box, wrote a post on TechCrunch entitled, “Rise Of The Enterprise ‘Toys’.” In his post, Levie talks about enterprise solutions that are initially viewed as “toys” and then they develop into “solutions”. As he puts it… Students of the Innovator’s…