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When you hear people in marketing describe what they do, they tend to talk in terms of the different functional areas that typically make up a marketing organization — I am a product marketer; I do marcom; I work on demand gen; etc. Yet, when you think of many of the goals that marketing has, it doesn’t really fit nicely into any particular area.

For example, many of the projects I do for early-stage startups involves developing a narrative and then getting that story out through various channels. This requires skills and expertise that cut across different areas — messaging…

Perry Mizota

An old (experienced) startup guy who thinks he’s young. Helps early-stage B2B startups figure things out. https://www.linkedin.com/in/pmizota/

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