…ou’re a smaller brand, you can often get away with using a lot of fun language in your product. But as your audience gets more diverse and global, it’s harder to be delightful to everyone.
Delightful details lose their charm over time. Delight has a shelf life, and even the most delightful details can start feeling stale after a while. To keep things fresh, you’ll probably have to redesign the same things over and over again.
…in closed systems that don’t reflect the world or they rely on faulty models of complex phenomenon. Much of academia still underestimates how slight differences in initial conditions can lead to massive deviations in outcome.