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The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively.

To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language — definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, ton

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Book ID Asin: 1631596179
Book Title: The Language of Graphic Design Revised and Updated: An illustrated handbook for understanding fundamental design principles
Book Author: Richard Poulin
Book Format and Price:
Book Format Name: Kindle
Book Format Price: $17.96
Book Format Name: Paperback
Book Format Price: $21.49
Book Price: $21.49
Book Category: Books, Arts & Photography, Graphic Design and unknown
Book Rating: 40 ratings

The Language of Graphic Design Revised and Updated: An illustrated handbook for understanding fundamental design principles by Richard Poulin Book Review

Name: Jason Walker
Rating: 1.0 out of 5 stars
Title: 30 years of teaching and this is the yield…Sad.
Date: Reviewed in the United States on January 19, 2020
Review: This book makes a big promise and fails to deliver. There isn’t a lot or real insight into the elements and principles of design. It’s more a showcase of the writers student work and teaching projects and some lose allusions to the use of an element or principle in some professional work. The writer fails to discern between elements or principles treating them all as one big tool box. He also includes expression as a principle… or element…who knows. I think this is a big mistake, especially if this book is written as a text for young graphic design students trying to make sense of the theory or more likely best practices they are taught in the typical graphic design classroom these days. Expression, especially self expression runs counter to the goals of Mass Communication. It runs parallel to style. Many of the greats do have a style, but style should become a secondary pursuit after learning the fundamentals of visual language and communication first. Also, this book is just downnright difficult to read. I’m sure there is a grid present, but the layout and hierarchy of text and image on the page seems muddy. There isn’t a lot of contrast between caption and the primary content. It’s easy to lose track of where you are going from paragraph to paragraph. The only thing it seems to do right in my opinion is attempt to apply the elements and principles of 2D design to graphic design, but the smart and devoted student for now is better off looking to older classics like “Design Basics” by Pentak and Lauer, or “The Language of Visual Art” by Jack Frederick Meyers. Even Rosalind Reagan’s “Art Talk” gives a better introduction to the elements and principles of design than this book.