No, you don’t name people with no knowledge, insight, or training to a position that requires such. He wasn’t appointed to be an information processor. His role is to craft policy and implement plans. It’s sort of like naming a neurosurgeon to be in charge of HUD, because, of course, anyone with brains can run a multimillion dollar agency that is focused on processes and systems with which he has no familiarity.
You are basing your opinions on wishful thinking.
Where, pray tell, can you make the claim that a former media exec is a planner and strategist of great acumen? That is just made up.