Great article Larry.
This is worth a read too: https://bangordailynews.com/2017/12/18/politics/this-anonymous-maine-news-site-may-have-tipped-a-big-election/
We were given popcorn the next year. What we (Clutch Prep) learned from our challenge was break the rules (as Arnold would say, not the law, but the rules). We used our massive online audience to sell that way and turned the most profit.