Why Trello Failed to Build a $1 Billion+ Business
Hiten Shah

While I greatly enjoyed this article, I completely disagree with the final sections on Enterprise. Trello is a phenomenal tool for individuals, small teams, and SMBs. However, Trello’s design goals and principals would have never allowed it to make a splash in the enterprise — and in fact, it shouldn’t.

The value of Trello IS in its simplicity, elegance, and lack of rigidity. Adding on the copious feature bloat that 80% of enterprise companies would require — things like workflows, hierarchies, advanced reporting — would have simply diluted every strength of the product. To what end? To capture a small fragment of the enterprise market away from behemoths like JIRA?

That definitely doesn’t sound like a winning and thoughtful proposition to me.

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