The Profile: The Woman Spending $63 Billion & The Unlikely Media Empire

I’ve gotten all sorts of weird PR pitches at Fortune — there was the “jacket for your legs,” the “23andMe for Mastiffs,” & the “DudeRobe — a robe, but with a hoodie.”
 
Last week, I got one that will haunt me for a while. Badoo Lookalikes. A dating app that lets you search for matches that look like your ex, yourself, or your celebrity crush. Barack Obama, Donald Trump, and Kim K are in the top 10 most searched. Who are we as a society? Awaiting your best (and most comforting) answers.

Here are a few stories guaranteed to make you feel better:
 
The woman spending $63 billion (*HIGHLY RECOMMEND*)
The man who built a $1B company in his basement
The most outspoken NFL wife
The real simple idea disrupting men’s fashion
The unlikely media empire
 
PEOPLE TO KNOW:

The woman spending $63 billion: Priscilla Chan is poised to be one of the world’s most powerful women in the next decade (unless I beat her to it ;). While both Chan and husband Mark Zuckerberg founded the Chan Zuckerberg Initiative, she’s at the helm. And if that’s not enough, she’s a mother, pediatrician, and founder of a school. #goals
 
“Sandberg ended her Q&A with this: ‘What would you do if you weren’t afraid?’ Chan replied: ‘I’d be right here doing this.’” [‘Priscilla Chan is running one of the most ambitious philanthropies in the world,’ Recode]
 
The man who built a $1B company in his basement: Carl Rodrigues is a real hustler. He quit his job to start a (now billion-dollar) software company from his basement. When a client called & asked to speak to someone in sales, Rodrigues came back on the phone with a slightly different tone to pretend it wasn’t a one-man operation. Boss move.
 
“Everybody thought I had gone completely nuts. They were saying ‘what’s wrong with this guy? Is he having a hippy moment?” [‘The man who built a $1bn firm in his basement,’ BBC]
 
The most outspoken NFL wife: Oooh buddy. OK I had no idea who Miko & Brent Grimes were before this story, but this one’s a doozy. So Brent is apparently an amazing cornerback who hates attention, while his wife is one of NFL’s most prolific trash talkers. AMAZING PAIR. She’s berated players, gotten arrested & threatened a reporter. Zero chill, but also kinda sweet when you learn she weirdly does it out of love for her husband?
 
“You see now why I talk so much s — -? I’m sick of him not getting any props. Why does everyone know me? Know the person I’m yelling about.” [‘Grimes Against Humanity,’ Sports Illustrated]
 
COMPANIES TO WATCH:
 
The REAL simple idea disrupting men’s fashion: In the latest edition of “This is a real company,” we’ve got UNTUCKit. It’s apparently a real problem for guys to have the tails of their shirts flopping freely in the wind, so this dude found the perfect belt-zipper ratio & made a shirt that’s the right length. I heard it goes great with the “jacket for your legs.”
 
“With Untuckit, shirt length, down to the millimeter, was the whole point. If it’s too long, it’s like any shirt. And if it’s too short, it looks ridiculous.” [‘Untuckit Strikes a Chord With Self-Explanatory Men’s Wear,’ The New York Times]
 
The unlikely media empire: Somehow, a site that popularized the phrase “Saturdays are for the boys” is growing merch sales 400% MoM & exploring pay-per-view livestreams. Barstool Sports reminds me of BuzzFeed — it’s all fun and games until BAM, they’re doing investigative journalism & producing documentaries about Rick Pitino’s sex scandal.
 
“We have a ton of aspiration around radio, social and on television. I think you’ll see us explore all three of those things going forward.” [‘How Barstool Sports Is Swinging For The Fences In Digital Media,’ Forbes]

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