Top 7 UI/UX trends for 2023
Mobile/web apps development is one of the most versatile spheres of the IT industry, as the requirements for software products change and evolve with each year. In particular, UI/UX design is that one part of this industry which gets influenced by current trends the most heavily. Since the technology and devices are now developing very rapidly, designers have to always make sure features of the products they’re working on correspond to the latest UI/UX trends, otherwise apps/websites can become outdated very quickly. On the other hand, some trends can linger for a long time and still be relevant after a few years. Let’s discuss which old and new trends are going to define the UI/UX world in 2023.
AR&VR
Augmented and virtual reality are the prime examples of long-lasting trends in UI/UX. These technologies have been widely implemented in software products nowadays, from entertaining apps to business platforms, allowing users to mix reality with digital objects and enhancing user journey. One of the most common examples of AR&VR in UI/UX are virtual dressing rooms or virtual gaming experiences.
3D details & animations
3D elements and animations are a great way to capture users’ attention, illustrate the content and give the product a unique style. This trend has also been around for a while, but in 2023 it is expected to become more widely popular, with more instruments appearing on the market that will help interactive elements to not overload and slow down the uploading time of apps and websites.
Voice search
Implementing voice search and voice assistant in software products is not a new thing either, but in 2023 this feature will become almost a must-have in mobile app development. The job of UI/UX designers is to improve this function with the help of new technologies, making voice search more effortless for users and more diverse in the ways it can enhance user experience.
Minimalism
The era of cluttered, motley interfaces is long gone. 2023 trends require minimalistic, clear interfaces with clearly visible, easily readable texts and neatly organized elements. Аt the same time, bright colors are also trendy, but the product’s color palette should be very harmonious. The main focus should be on the essential functions for users, providing intuitive navigation through all parts of the product.
Storytelling
In UI/UX, storytelling is a way to make users familiar with the product or its brand with the help of a storyline. Basically, it means filling an app/website with textual and visual content that will provoke users’ emotions and motivate them to take action by making them feel they’re a part of that story. 2023 trends implies putting more effort into content, making it more qualitative and engaging.
Hyper-personalization
One of the most certain trends of this year is taking user experience personalization to a new level, making mobile and web products’ content almost 100% personalized. This is achieved, among other ways, with the help of AI tools that collect and process data like location, personal data, user behavior patterns, etc.
Easy authorization
Passwords are becoming an old-fashioned way of authorization in software products, since a lot of people tend to forget them, which leads to problems that tech support is bound to solve. 2023 trend is passwordless authorization with the help of biometric systems (like fingerprints or face ID), mobile phone numbers, PIN-codes or social media accounts.
