David PolinchockTikTok and Music DiscoveryUnlike most folks my age (60), I’m actually on TikTok quite a lot these days. Started as research for a client and frankly, was pretty…Mar 31, 2020Mar 31, 2020
David PolinchockParallel Reality at CESOver two years ago, Paul Dietz, an old friend who used to run the Mitsubishi Electronics Research Lab, reached out about a new company who…Mar 31, 2020Mar 31, 2020
David PolinchockYou Need to Captivate, Not Capture, Your AudienceOne of my all time, favorite blog posts, originally written in 2005. Technologies & examples may have changed, but underlying ideas are…Mar 31, 2020Mar 31, 2020
David PolinchockCreating the Right Experience Post Covid19A few days ago, I posted What will Retailers Do Post #Covid19? and started the conversation about what we need to do as an industry to…Mar 31, 2020Mar 31, 2020
David PolinchockAre You Building Your Own Relationships?Facebook’s data issues have been in the headlines the last couple of weeks and honestly, I’m not sure it’s going away any time soon. Just…Apr 8, 2018Apr 8, 2018
David PolinchockIf You Just Started Talking About Being Customer Centric…I first wrote this in 2015, when I saw a tweet about this article on Econsultancy on being customer centric and how important it is for…Feb 8, 2018Feb 8, 2018
David PolinchockIf You’re Going to Have Stores…Last year, I became home-owner and there are things I needed to get to take care of the house. One was a lawnmower, which we purchased from…Feb 8, 2018Feb 8, 2018
David PolinchockMore Thoughts on VR/ARI continue to think about what VR/AR looks like in the future, especially as both become more available and cost effective. With VR systems…Feb 8, 2018Feb 8, 2018
David PolinchockStop Thinking Killer App, Think Killer ExperienceSince hopping back into the VR/AR space, I’ve been having many conversations with people about what’s needed to make VR/AR the success it…Feb 8, 2018Feb 8, 2018
David PolinchockMarketing in a World of BotsI’ve just returned from CES, the annual gather of all things technical in Las Vegas. Over 4,000 companies will present their wears, from…Feb 8, 2018Feb 8, 2018