We have recently gone through a rebranding process, updating our visual appearance and name.
We want to share with you the most important aspects of the new brand, the considerations behind it, and why we believe it helps us express the core of what we do.
In order to do that, we have touched upon the most important aspects of the brand: the name, the logo and why it describes who we are as a company.
The design of the logo represents the stylised first two letters of the brand name, POlisensio.
In the same time the shape of the stylized two letters resemble with bird eye view of a highway junction/roads, many times the air pollution levels there exceeding the limits.
At Polisensio the first step we take in addressing air pollution is to create a complex overview of the levels of air pollution. Thereby the colour, a subtle gradient starting from orange and ending in light red suggests precisely the harmful emissions contrast that are found too often find in cities.
When planning the steps of the rebranding process, coming up with a new meaningful name was a top priority. We wanted something easy to remember and in the same time suggesting the vision with powerful words. We brainstormed extensively for about 3 weeks and after many iterations of playing with words …
the Eureka moment came!!! …
Polisensio … standing for Pollution Sensing!
Besides suggesting the vision, it also represents the technology used namely Sensing Tech and the strong purpose behind the use of it - pollution. Now, one might wonder why not a double “L” followed by “U” straight as in the word “pollution”. On one side “Poli” suggests the multitude of sensors used to gather the data. On the other side, “sensio” is the actual activity of sensing.
Last, if taken as “Polis”, the first part of the name can be seen as a deeper suggestion, one pointing towards the actual place where we deploy the sensors, in cities. The word “city” in Greek language comes translated as “Polis”, given in ancient Greek times to well developed cities.
Thus,in the past, almost as an archaic form of branding the word Polis was given to chosen cities. For the cities of tomorrow, we want them to embrace Polisensio as a brand that represents their focus on sustainability, innovation and their active fight on air pollution.
The company’s pillars are the brand’s recognition highway
From the very beginning Polisensio had three core pillars that build the solution overall, hardware and software wise.
- The Polipods, in future posts #polipods
The Polipod represents a single hardware unit containing the necessary sensors to register data on different emission types (e.g. Particulate Matter 2.5 & 10, NOx, CO2), the communication module and others.
- The Network of Moving Sensors, in short NMS, in future posts #NMS
The NMS represent a part of the uniqueness of our solution, namely having the sensors moving in the cities at all time by installing the #polipods on buses, vans and other vehicles that move a lot within the city. This unique mobile approach facilitates monitoring and collecting ground truth data from up to 90% of the city area.
- The Polimonitor, in future posts #polimonitor
Representing the software pillar, the polimonitor is the platform where everything comes together. The data collected by the #NMS and its #polipods is aggregated with readings from other sources, after which it is visualized on the polimonitor. It is thought of as an interactive dashboard where real time data is displayed as hyper-localized heat-maps, together with recommendations and other features.
Founder’s values are the brand’s fuel
We are establishing Polisensio as a strong brand having at its core a set of values inherited from the founding fathers of the company itself.
When forging the vision and the mission of the company, we made it our goal that Polisensio will become the European then global benchmark in providing air pollution monitoring and data collection services, using low-cost sensing tech. By default, to be the go to solution within air quality monitoring involves a lot of trust, from customers and ordinary people alike. So in 5 years from now when for instance someone in the city of Stuttgart — Germany will hear or see the name/logo of Polisensio, he or she will know it’s a trusted and reliable brand, working with municipalities for the benefit of the citizens.
In our journey so far we learned to help each other when needed and work together as a team, co-creating and and discussing any business or tech related aspects for the best possible outcome. This value of dependability and the aspect of co-creation is something we want to instill in our clients. We want them to know that as a brand Polisensio is always ready to listen to their needs, co-create and be dependent on bringing forward the optimal value proposition beneficial for everyone involved.
- Learning and growth
In its lifespan and pursuit to become the benchmark solution in urban air quality monitoring, Polisensio will always innovate.Whether it means to adapt to changes in the market, to implement new technologies or to implement new services, Polisensio as a brand will always be looking towards the future. A future built with likeminded customers and partners, where the brand Polisensio encourages sustainable growth of the cities through its core solution and future services.
In summary, Polisensio as a brand is and always will represent a badge of innovation and sustainability, a set of values through which our customers and partners grow next to us. All this while fighting for the fundamental right of breathing clean air.
“Change is in the air”
by using #polisensio #NMS #polipod #polimonitor #smartenvironment #cleantech #smartcity #sensingtech #bigdata #environmentalintelligence #UNSDGs