6 reasons why you need a Mobile Website

Do you need a mobile website or are you good with the current build?

There are technical requirements and costs involved in any solution that makes a website mobile-friendly. There are not necessarily high but business owners need to consider every option.

This article gives 6 reasons why you really need to consider making your website mobile-friendly.

Let’s give a brief history. The shift to mobile devices was initiated by Google at April 21, 2015. The intent was to offer a better and faster user-experience (UX) to a developing audience that use their mobile phones when on the move.

Research has shown that a huge chunk of traffic (50–60%) now comes from mobile devices and continues to develop.

The change was feared that will introduce another algorithm and the community gave the name ‘Mobilegeddon’ to this change. Mobilegeddon or the mobile-friendly change has proven that it does not directly penalize websites and research has shown that its impact was minor, not deserving at all the second part of its name ‘geddon’.

The intent to favor mobile websites is there but rather subtle. Google said, that they will push up mobile optimized sites and they show up a mobile-friendly label to those sites.

The push, if it becomes real, will of course, demote the websites that are non-optimized. That’s an action, currently an option, they can take at any time, so it’s best preparing for it than running after it.

But there’s another issue, which is more realistic and threatening in my POV

Below I give 6 reasons why this can go wrong for business owners that don’t adopt the change:

Reason #1. Google has pushed out this year the AMPs (Accelerated Mobile Pages) which require more coding than a simple styling sheet i.e. Responsive pages. So, Google continues to invest to mobile devices, clearly sees them as the future of web and the AMPs promise to offer lightning speed to users (their icon depicts a thunder).

Reason #2. Google ranks websites based on certain signals embedded in their algorithms. So more positive signals push up a website, not so many signals or even negative signals will demote it.

Reason #3. There are two separate algorithms for desktop and mobile devices, and speed is present in both algorithms and device types but probably executed differently. The important here is to understand that a very fast desktop website will not pull up the mobile version and viceversa as the algorithms are built and run independently.

Reason #4. Traffic that is generated by mobile devices shows increasing trends since last year, currently reaching percentages of 50–60% of organic and paid traffic but it is expected to further grow in the near future.

Reason #5. Google counts as positive signal the time spent on websites of any type, so a non-optimized website will plausibly not attract enough clicks and certainly will not offer a good UX for mobile devices with higher bounce rates. Bad UX and high bounce rates are negative signals for Google.

Reason #6. All the above can indirectly bring demotion as if not satisfied then they will be seen as negative signals. Maybe Google is not ready to release its algorithm since many business owners have not upgraded their websites, but all negative signals will eventually push up the websites that offer better and faster UX. The demotion may come as a result of a market/industry shift and pragmatic conditions.

Again, best preparing for the changεs is better than running after them. Responsive websites are not AMP websites, it’s one step behind.

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This post appeared first on https://www.ergoseo.com/blog/6-reasons-why-i-need-a-mobile-responsive-website/

About the Author

Ted Politidis is a Digital Consultant working on Search Engines Strategy and Quality signals closely related to technical and/or content issues. Interested in getting the best out of content marketing and user-experience techniques, he publishes on his blog: https://www.ergoseo.com/blog

Follow him on Twitter https://twitter.com/ergoseo and Linkedin https://www.linkedin.com/in/tedpolitidis/