Accelerated Mobile Pages: What are the benefits?
With the introduction of Accelerated Mobile Pages (AMP), Google is seeking to offer to the mobile users a better content experience. In this post we address some questions related to AMP pages.
Watch the informative video on AMP format
Of course the adoption of the AMP standard has a monetization goal otherwise Google would not have participated in the open source project. Their goal is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. So in terms of formats and integration, they aim to provide support for a comprehensive range of ad formats, ad networks and technologies that ensure ads in AMP files are fast, safe, compelling and effective for users.
Business owners need to know the uplift from the early adoption of the new feature (AMP pages) and what are the implications if they don’t go for it.
Read the rest of the article here: http://www.ergoseo.com/blog/accelerated-mobile-pages-what-are-the-benefits/