Brainstorming is the most frequently practiced form of ideation in our work. We try to find the best solutions for anything from design concepts to UX solutions that users will use.This term is quite often used in the context of teamwork, and indeed, discussing potential solutions in a social setting…

Have you ever prioritized tasks in a project? It’s not always something that product or project managers have to do. It’s a great chance to look over the horizon to assess the flow of future tasks to combine or cut something in the work. Designers should develop the skill of…

Communication and questioning skills are some of the most important in a designer’s job. By building the right communication, we get answers and solutions to many problems during the different kind of projects. Good questions are the key to understanding the user and…

Do you feel something inside you when you are told that your hypotheses were wrong and the design looks disgusting? Not the most pleasant thing to hear, and such expressions are often associated with the fact that your product has caused ambiguous or contradictory emotions to the users. Who is…

Do you often respond to companies’ gimmicks? Some may offer unique offers, others may promote their products with influencers, but at the head of their funnel will be one thing to attract the attention of users. User engagement is a pretty broad topic and covers a lot of subtopics, from…

Dark patterns in design can be quite common thing. They are not liked by users, many designers despise them, and many are not even aware that they use them. Dark patterns are some kinds of tricks in the interface that confuse the user and deliberately make them make a mistake…

We now exist in an information-overloaded world, fighting for every click, attention, like, and repost. Every day we consume a whopping 34 GB of information. Add to that about 50,000 thoughts that our brain generates. Some experts believe that the volume will double every 3–5 years. Based on this data…

User Journey map (or Customer Journey Map) is a strong tool for designing the user flow through your product, which has a very large number of nuances that are worth considering when creating them. …

You may have heard the concept of design sprints quite often, and it is used by many startups, companies of different sizes, and development teams around the world. I’ve seen it confused with agile sprints, but it’s not the same thing. There are a million articles which clearly show the…