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Elena Zap

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B2B Partnership Trends to Watch in 2025

As we move into 2025, the way businesses work together is changing fast. Sales are tougher than ever, decisions are taking longer, and…

Dec 16, 2024

B2B Partnership Trends to Watch in 2025

Dec 16, 2024

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Startup Stash

The 33% Rule in Lead Generation For Tech Companies

In the fast-paced and competitive tech industry, effective lead generation strategies are essential. It’s easy to become too reliant on one…

Jun 13, 2024

The 33% Rule in Lead Generation For Tech Companies

Jun 13, 2024

The Do’s and Don’ts of Building Successful B2B Partnerships

B2B partnerships can help your business grow faster, expand into new markets, and create long-term value — when done right. However, many…

Jan 9

The Do’s and Don’ts of Building Successful B2B Partnerships

Jan 9

B2B Sales Are Getting Harder: Here’s Why Top Companies Turn to Partnerships (2024 Data)

If you’re in B2B sales, the numbers probably look familiar:

Oct 24, 2024

B2B Sales Are Getting Harder: Here’s Why Top Companies Turn to Partnerships (2024 Data)

Oct 24, 2024

Supercharging B2B Startups: The Hidden Power of Partner Ecosystems

In the fast-paced realm of B2B business, a common misconception persists that partner networks are only for large enterprises. This myth…

Oct 2, 2024

Supercharging B2B Startups: The Hidden Power of Partner Ecosystems

Oct 2, 2024

How to Develop a Partner-Centric GTM in B2B

In today’s fast-paced B2B landscape, a partner-centric go-to-market (GTM) strategy is becoming essential for businesses aiming to…

Oct 2, 2024

How to Develop a Partner-Centric GTM in B2B

Oct 2, 2024

Why B2B Partnerships Fail and How to Avoid It

80% of B2B partnerships fail.

Oct 2, 2024

Why B2B Partnerships Fail and How to Avoid It

Oct 2, 2024

How To Identify Your Ideal Partner Type: A Guide for B2B Tech Companies

Introduction

Aug 19, 2024

How To Identify Your Ideal Partner Type: A Guide for B2B Tech Companies

Aug 19, 2024

Is Your B2B Tech Company Ready to Build a Partner Network? 7 Key Questions to Ask

In the dynamic b2b tech landscape, building a partner network can be a game-changer for your business! It’s an innovative strategy to fuel…

Aug 19, 2024

Is Your B2B Tech Company Ready to Build a Partner Network? 7 Key Questions to Ask

Aug 19, 2024

41 Must-Know Facts About Partnerships That Every Founder Will Love ❤️

Hey founders! Looking for a way to get faster traction, enter new markets, and save on costs? Partnerships aren’t just a trendy buzzword —…

Aug 5, 2024

41 Must-Know Facts About Partnerships That Every Founder Will Love ❤️

Aug 5, 2024

Elena Zap

Elena Zap

With experience in strategic marketing, sales, and the art of forming partner ecosystems, I want to inspire SMB leaders to embrace the horizons of partnerships

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