Elena Zap – Medium

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Elena Zap
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Startup Stash

Why B2B Companies Hesitate to Build Partner Networks

In the bustling b2b sector, the push for innovation and growth never stops. Yet, many companies are still hesitant to fully embrace…

3 min readApr 26, 2024

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Why B2B Companies Hesitate to Build Partner Networks

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Elena Zap

Channel Partners: A Simple Guide

Indirect sales, or sales through channel partners, involve selling products or services via third parties, avoiding direct customer…

3 min read4 days ago

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Channel Partners: A Simple Guide

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Elena Zap
in
Startup Stash

Direct vs. Indirect Sales: A Strategic Approach For Tech Startups And Scale-ups

In the dynamic world of sales strategies, the debate between direct and indirect methods is crucial. The digital age allows companies to…

4 min readMay 22, 2024

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Direct vs. Indirect Sales: A Strategic Approach For Tech Startups And Scale-ups

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Elena Zap
in
Startup Stash

Building Strong B2B Partnerships For Startups: A 4-Step Guide

Using partnerships as a go-to-market strategy can be a very effective approach for b2b startups.

3 min readMay 14, 2024

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Building Strong B2B Partnerships For Startups: A 4-Step Guide

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Elena Zap

Exciting Launch Alert for SMBs: Introducing PARTNER2B — Revolutionizing B2B Partnerships

Hey there! Are you a b2b Small and Medium-sized Business (SMB) looking for cool new ways to build partner networks? Well, we’ve got some…

2 min readMay 8, 2024

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Exciting Launch Alert for SMBs: Introducing PARTNER2B — Revolutionizing B2B Partnerships

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Elena Zap
in
Startup Stash

What is the Optimal Time to Utilize Partner Networks For SMB Expansion?

In the fast-moving b2b world, small and medium-sized businesses (SMBs) are always looking for innovative ways to speed up growth, stay…

3 min readMay 7, 2024

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What is the Optimal Time to Utilize Partner Networks For SMB Expansion?

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Elena Zap
in
Startup Stash

Boost Startup Growth Through B2B Partnerships: Strategy And Real-World Examples.

In the startup world, success isn’t just about having the latest technology. It’s also about who you know and how quickly you can get your…

3 min readMay 2, 2024

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Boost Startup Growth Through B2B Partnerships: Strategy And Real-World Examples.

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Elena Zap
in
Startup Stash

4 Benefits of B2B Partnerships Companies Can’t Neglect.

Partnerships in b2b have evolved beyond simple collaborations; they’re now key to business success. They open up opportunities for…

2 min readApr 29, 2024

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4 Benefits of B2B Partnerships Companies Can’t Neglect.

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Elena Zap

Why I’m Thrilled About the Untapped Potential of B2B Partnerships

I’m — more than just excited — positively stoked about the potential of B2B partnerships. Embracing my experience in marketing, sales, and…

3 min readMar 27, 2024

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Why I’m Thrilled About the Untapped Potential of B2B Partnerships

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Elena Zap
in
PARTNER2B

What Causes B2B Executives to Hesitate When It Comes to Partnerships?

In the business world, stability is like a rare oasis. Strong B2B partnerships make it a reality.

3 min readMar 20, 2024

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What Causes B2B Executives to Hesitate When It Comes to Partnerships?

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Elena Zap

Elena Zap

With experience in strategic marketing, sales, and the art of forming partner ecosystems, I want to inspire SMB leaders to embrace the horizons of partnerships

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