Pony Express HQ Just Launched Smart Encoding! Send More Text Messages, Spend Fewer Credits.

Pony Express HQ
Sep 5, 2018 · 2 min read
Pony Express HQ Just Launched Smart Encoding!

Dear Pony Express HQ Riders 🐎

SMS marketing is the most affordable way to promote your product or advertise your company. At Pony Express HQ, we try to increase our system’s quality in line with our customers’ economic budget.

Today, we are glad to introduce our newest feature: Smart Encoding ✨

We always consider our customers’ budget. Using a certain number of characters in a text message corresponds to a “credit”. Considering that our customers send thousands of SMS a day through Pony Express HQ, careful use of “credits” gains importance. In this regard, our technical team has implemented “Smart Encoding” that enables customers to send the same amount of messages, using fewer credits.

How does it work?

With Smart Encoding, Pony Express HQ’s newest feature automatically replaces UCS-2 characters from your prepared text with the fallback GSM-7 characters.

This is because when a message contains even a single Unicode character, it gets segmented at 70 characters instead of the normal 160 characters. Often these characters — a long dash ( — ), a smart quote ( 〞) or Unicode whitespace — slip in and are hard to identify as the cause of your message being split up.

Before Smart Encoding Feature
After Smart Encoding Feature

This helps you as the customer spends less “credits”. 🎉 Doing this manually is very difficult and technical information need for a client. But no worries! That’s why the Pony Express HQ team implemented the Smart Encoding feature to help automate this process for our valued clients.

Can you send more text messages, and spend fewer credits? We’re so happy to offer you this new tool to help you save money. We can’t wait to hear your feedback about Smart Encoding.

Sign up now, get 100 free text credits! 🎉

Happy Texting!

Pony Express HQ 🐎

Sources: Pony Express HQ Blog: Pony Express HQ Just Launched Smart Encoding!

Pony Express HQ

Written by

Pony Express HQ is an online platform for sending and receiving mass group SMS text messages. Join today: getponyexpress.com. Follow our story!

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade