7 Why Business Owners prefer SMS Marketing than Email Marketing?

Why are business owners turning to SMS marketing when looking to engage customers on their mobile phones? SMS campaigns have increasingly become a quick and cost-effective marketing platform. Their higher open rates, response, and conversion rates compared to email marketing.

Here are the top 7 reasons why SMS marketing for business owners and better than email marketing.

1.SMS Marketing Is Permission Based. 💪

Fortunately, customers have an easy way to opt themselves in or out straight from their mobile phones with most text-marketing services. Unlike many other marketing channels, SMS marketing is requested by customers, which means that the level of engagement business owners see from customers through SMS is extremely high.

It’s great to send out your text messages, giving your customers the latest news on your business ventures. Plus, seeing how many customers opt-in to those updates can give you information that you can then use for later marketing strategies. 🎉

Customers can also opt-out! People can respond directly to your text with STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. When people receive their first message, they will receive the instructions to text ‘STOP’ at any time to unsubscribe. Give your customers and members the opportunity to control how they’d like to hear from you. Learn more in here. 🗣

2. SMS Marketing Has High Open Rates.

Research shows that SMS messages have a 98% open rate who receive one, are read within the first five minutes of its being received. Most texts are responded to in under 90 seconds! That’s correct, and when you compare that to email marketing open rates of 18% with a much lower response rate of 6%, it’s a no-brainer why business owners are turning to SMS marketing when looking to communicate with their customers on their mobile devices.

All these mean that almost 3x people are reading your messages than opening the emails you’ve sent them. 📱

3. SMS Marketing has higher CTR (Click Through Rate).

SMS messages which are short and sweet. It gets straight to the point have a better chance of keeping the client’s attention. It means that when business owners have a message that they want their customers not only to see but see immediately!

Almost all text messages get opened! The average click-through rate for links in SMS messages reaches 19% with while the click-through rate for email marketing is just at 3.2%. People generally don’t have the time or the patience to read through an email till they reach the link.

4. Higher Conversion Rate.

Research shows that when it comes to making a sale, SMS wins again! Only 2% of emails convert to a sale, versus 8% of text messages. 32% of recipients respond to SMS offers with texted coupons redeemed 10 times more often than traditional coupons. 54% of consumers receive at least one SMS message daily, and 50% of US consumers receiving branded SMS texts go on to make direct purchases. ✨

5. SMS Marketing Is Faster and Mobile.

Text messages are opened way faster than emails. Emails sit in inboxes for days before they get opened, phone calls can go unanswered, but text messages? Text messages are almost always read in 3 minutes and less after they’re sent. The reason that SMS messages are being sent at a faster speed across the globe when it comes to communication effectiveness, they work.

Of course, it’s perfectly optimized for mobile. SMS marketing also doesn’t require customers to be in front of a computer to engage with business owners, meaning that wherever customers are, they can reach and engage with them.

6. SMS Marketing Is Cheaper, yes it is!

You think that SMS marketing campaigns are very expensive, but you do save on the costs that come with creating emailers. Email campaigns need design, creativity and even content strategist. With only 160 characters of SMS messages, you can reach your audience much more cost effective!

7. Quality over Quantity

With an industry-standard of 160 characters, text messages are short and can be read in seconds. Text messages have to keep to their word limit and only leave room for the important stuff while emailers tend to have irrelevant information which risks boring the client. SMS campaigns can keep the client coming back with around 4–6 text campaigns per month. Text messages fit perfectly into how people are consuming information.

Build your brand and loyal customer base by keeping them engaged with the latest deals, news, and events about your stores. SMS is the easiest and fastest way to spread the world. Text messages have a 98% open rate, and messages are read in 3 seconds or less! ✨

SMS stands for “Short Message Service,” and at 160 characters it takes almost no time to read and comprehend a message. SMS performs nearly 5x better than email! That’s another important reason why business owners prefer to use SMS marketing.

Happy Texting ✨

The Pony Express HQ Team 🐎