5 Easy ways to Promote E Commerce Store Online
Are you getting sufficient traffic on your website? How can you increase the number of visitors on your web page? Some must have heard about stimulating traffic or growth hacking for any e-commerce website.
But only a few know how doing it and here are five effective steps from which you can discern the rapid rise in traffic. The article consists of steps which allow you to grasp maximum traffic without paying dollars every month.
You will get customers smoothly through few marketing steps.
1. Social Media- Promote yourself!
If you want to be a bigger brand the foremost requirement is that one must be socially active. There are people who will say Return on investment is very less but the truth is disparate as online presence has got the huge potential to earn popularity.
Only a few companies take social media popularizing seriously and they see drastic outcomes in terms of customers. It is famous because it doesn’t cost anything and on a small budget, you can have maximum output.
Start with making maximum friends on Facebook and create the enthralling Facebook page for your website. It is quite easy to add a network on LinkedIn and complete your profile, posts and join groups.
On YouTube, one can add videos for selling their products and much more. Also, you can answer Quora questions and start generating backlinking of your website by adding a link to your related pages. Twitter is another source of traffic by engaging customers through tweets.
These days Pinterest is another way to inspire candidates through articles and let the people start following your Pins. Tumblr and Instagram are also famous sources to get traffic by spending just a few minutes.
One can also organize some contests on social networks and give away free coupons to attract more traffic to your social media pages.
Also Read:- 8 Best Social Media Modules for Drupal Websites
2. Pay per click-Pay and grab traffic:
Usually called a PPC and done for advertising of your website through various methods like Google Ads. It is one of the profitable methodologies for marketing your website through different campaigns.
There are people who have earned lots of money through PPC campaigns in just a few days.
The Google Product Listing Ads or PLAs are very much useful for e-commerce websites. There must be chances when you are bombarded with certain ads, then don’t worry, it is because of retargeting where the user cookies are checked regularly.
Let’s say if you visit a particular website for certain days, then from cookies, it can be detected and you will get more ads related to it. This led to higher conversion rates of visitors to grab maximum traffic.
Other than google ads there are some other ways to pay per click and they are Facebook Ads, Bing Ads, and Twitter.
3. Marketing of Content- Content can generate traffic!
Content Marketing is one of the commonest strategies in digital marketing, but very few know that without proper planning of content it will not work. It is the most important step to plan a content marketing strategy according to the target audience.
Also Read:- 7 Different Trends to market Your Online Business
Content can be of any type either blogs, images, infographics, newsletter or videos. First of all, decide for what kind of website you want to write a blog, for example, it’s an eCommerce website then you can easily write a blog about an article and attract public for reading it.
Once you start getting visitors then you can easily convert them into customer.
Also, product reviews play an essential role in getting customers. To make sure users give reviews to your products, you can give some free products or discount coupons to attract them.
Always send emails and messages for the feedback from clients and appreciate them even if the feedback is negative.
4. Multi-channel Sale of Products- Big Brands can brand you!
There are big platforms like Amazon, Flipkart, and eBay which can serve as one of the cheapest methods to market. Start keeping your products on these websites to sell them.
Always send your business card or promotional flyer along with the article dispatched to the customer. In that flyer don’t forget to add discount code and for sure you will get buyers in future.
This procedure is one of the simplest ways to get customers with trivial efforts.
5. Search Engine Optimization-Simplest and Primal Method!
It is one of the traditional methods to get traffic, but is a very famous method as you need not pay a single penny to get the results.
People will start trusting your website once your rank is good in search results, enhances your reputation among buyers, but this methodology is time-consuming as there are no shortcuts.
Google lists you on top searches if you are really valuable to the customers and send more traffic to your website. For being on the top in searches, you need to optimize your website through content, keywords, and design.
It pays a lot of effort and time for making your website Google friendly and top searched website.
These five methods will give you an excellent start for e-commerce marketing and escalate audience and buyers to a website. Grabbing traffic is a never ending process, you need to be updated with the latest trends and website must keep on improving to attract visitors.
