India’s First Crossover Motorcycle gets Popular among Buyers
Some months ago, the Honda showroom has many walking in to buy their favorite two-wheeler and was taken aback by the various unconventional two-wheelers. A cross between a motorcycle and a scooter, the new Honda Navi became the third type of the two-wheeler unveiled with the concept of giving advantage to both motorcycle and scooter lovers. Though launched in different markets, the Navi has become the favorite among most buyers. According to initial reports, the manufacturer Honda is adding a mini gearless two-wheeler to the market, which is already running a waiting period of two months. Honda Motorcycle and Scooter India (HMSI) has sold about 5000 units of the Navi, which is the second largest India’s two-wheeler producers. The price for each unit was fixed at Rs 39 500 since it was launched commercially in March.
According to response from the vice-president of sales and marketing at HMSl, Yadvinder Singh Guleria, the company has experienced much more than what was expected. He further expounded how they forecasted a slowdown in booking in April, which didn’t happen at the end. He went on to say, “There is a waiting period of two to three months in places where Navi is not launched commercially and about one month in markets where it is available. The product has generated a very good buzz in the market.”
Though the Nave comes with an aggressive styling with powerful engine, a customization kits come along with the motorcycle but with additional costs, which enables customers or buyers to dress up their bike according to their taste. Mr. Guleria added by saying, “We’re conservative in our estimates about the number of people opting for customization. But to our surprise, about 50 per cent of Navi customers are going for customized kits”. The only manufacture with the ability of making mopeds in India remains the Chennai-based TVS Motor. Last year, the company sold about 60,000 units of the XL Super within this category for a month. This made the XL Super the sixth highest selling two-wheeler last year, beating even the Pulsar, Bajaj Auto’s flagship product and trailing CB Shine, Honda’s highest selling motorcycle, by 80,000 units, according to data shared by the Society of Indian Automobile Manufacturers.
With an eye on the rising demand, HMSI is increasing production at a rapid pace at its newest plant. A few months ago, the Delhi-based company inaugurated a new plant in Gujarat dedicated to scooters. He concluded by saying that “We are running full capacity right now at all our plants. There are 33,400 people waiting for scooter delivery. We are going in a systematic way for the Navi. We hit 50,000 per month capacity in Gujarat, which means within three months we have achieved 100 per cent capacity in Gujarat,” added Guleria.
John Long in this article motorcycle have become popular in India and the zeal at which many buyers buy these bikes. He further looked at the Motorcycle Company in India with a view at the two largest manufacturers with their growth.