Start-ups of the art world pay attention!

Discussions with art world insiders have uncovered the need for a digital media solution that speaks the language of galleries, artists, curators, publishers etc. It needs to be sophisticated and functionally robust — with the ability to be run on a leaner budget.

Any form of digital media (including platforms, apps, social media sites and other websites) used by the art industry should provide a host of capabilities and content designed to strengthen the bond between the art-loving public and the organisation or person using it. For example a gallery could use social media sites to host activities which create bigger networks and channel the gallery’s influence to a broader audience. It all starts with honest interaction on behalf of the instigator, in this case the gallery, and this in turn will generate honest interaction from the audience.

Start-ups operating in or with the art industry should address these desires when considering their application and operation.