Asia Pacific Communication Platform As a Service (CPaaS) Industry Is Growing Due To Increasing Adoption CPaaS Across the Region
For years, the only way to get real-time communications was to invest in custom systems. Now, communication platform as a service (CPaaS) offers a unified platform for communication, including voice and video communication. Businesses can also use CPaaS to ensure that their SMS messages arrive at their recipients. CPaaS solutions come with a wide range of features, including dynamic reporting and real-time analytics. Businesses can also use CPaaS to communicate with their customers using video.
Asia Pacific Communication Platform as a Service (CPaaS) solutions are ideal for any size business, allowing companies to integrate real-time communications with existing business applications. They are also built on cloud technology and are customizable, allowing businesses to scale and customize to their business’ needs. Communication Platform as a Service also enables businesses to access industry-specific solutions, such as those for government, healthcare, education, hospitality, and more. A CPaaS solution is extremely cost-effective, too, as users only pay for the services they use.
With data-backed insights into consumer preferences, brands can meet their users where they are. For example, the messaging app WhatsApp is popular in countries such as Indonesia and Hong Kong, however, may limit outbound communication for the region. These data-backed insights can help brands decide where to target their audiences and what messaging platform.
OTT voice and messaging providers are steadily capturing market share and leaving very little space for MNOs. To stay ahead, MNOs should leverage existing infrastructure and leverage newer offerings, including Asia Pacific Communication Platform as a Service (CPaaS). Healthcare industry in China is gradually adopting CPaaS to facilitate better patient care. The technology facilitates real-time communication and helps patients book appointments and send medical reports to their doctors. Moreover, companies in Asia Pacific are embracing BYOD and CPaaS solutions to reduce the cost of a unified communications system. This is driving the growth of Asia Pacific Communication Platform as a Service (CPaaS) market. Recently, in August 2021, Rakuten Group, Inc., a leading internet service company, launched Rakuten Symphony to spreadhead the global adoption of cloud-native open RAN infrastructure and services including Rakuten Communication Platform (RCP) by enterprises, government bodies and mobile network operators.