How To Quickly Spot And Move On From Defunct Marketing Channels

This lesson is part of Femgineer’s Grow It Introductory Series.

Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing channels!

Sometimes we do it because we’re making up for not investing enough time or resources into marketing early on, like we mentioned in lesson two.

If you’re like most founders, I’m 99% certain that you’ve wasted your precious moola on the wrong marketing channel, with little to show for it. (I’ve done it too.)

And that’s why I invited Ritika Puri, one of the lead ‘Grow It’ instructors, to join me in today’s video lesson to desensitize this maleficent mistake.

After blowing through $10K in 3 hours (true story) on an ad spend gone wrong, Ritika learned a thing or three about investing your marketing dollars intelligently.

In today’s video lesson, Ritika and I share our best advice to help you:

  1. Identify early warning signs for a defunct marketing spend
  2. Discover how to course correct if you’re losing cash, fast
  3. Invest your marketing spend with intention

Whatever you do, don’t beat yourself up.

Mistakes happen. Mend and move on.


Take today’s challenge and enter your responses in the comments below!

Get more lessons, including individualized feedback on your product by signing up to participate in Grow It’s Introductory Series here by August 31, 2016.