Just Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing

Let’s talk about the F-word.

You’ve been called it more times than you can count.

You own it.

You’ve fought for it.

You wear it on your nametag, proudly.

Yeah — you’re a Founder, damnit.

And you have this ethereal ability to transform ideas into products.

But when it comes to marketing, you tumble.

Like, hard.

And you distract yourself by building, building, building.

Because building feels safe.

So you put ‘marketing’ on the backburner until the launch.

And you justify your neglect by spinning your own imaginary tale…

• ‘I’m not a marketer.’
• ‘I’m not a storyteller.’
• ‘I’m not a content strategist.’

(The worst part? You start to believe ALL of the above.)

Those beliefs have the power to annihilate your growth, if you don’t take action.

That’s why I’m thrilled to introduce you to Ritika Puri, a Femgineer alum and marketing extraordinaire, in today’s GROW IT video lesson.

Ritika runs a thriving content studio that focuses on building profitable content — the best kind.

She’s worked with 100+ companies, including LinkedIn, Discovery Media, Dun and Bradstreet, IBM, HP, Lean Startup, Clarity.fm, and dozens of startups.

Ritika understands — better than anyone — why marketing fails.

And in today’s lesson, she’ll spill all the details with us.

So watch today’s lesson to learn how you can build and execute marketing strategies into your product journey so you’re not at a standstill, waiting for the perfect time to market.

Don’t forget to take today’s GROW IT CHALLENGE after you’ve watched today’s free video lesson, and leave us a comment below!