Popset leverages web3 technology to unlock new revenue streams and give creators greater ownership and visibility of their social graph.
Micropayments: A Game Changer
Over the past decade, traditional social media platforms have opened up new monetization pathways for content creators. Primarily driven by advertising revenue, top creators have experienced a financial windfall, but what of small to medium-size influencers and those without significant reach?
At Popset, we believe in empowering all creators, regardless of reach. Unlike traditional platforms that rely heavily on ad revenue, which is often unreliable if not entirely inaccessible for smaller creators, Popset introduces a model where influencers can receive micropayments for their social content through low-cost paid mints. This approach ensures that creators are directly rewarded for their engagement and creativity by their audience, fostering a more supportive and financially viable environment.
Building an Onchain Social Graph
Popset posts are minted as NFTs on the Solana blockchain. This gives users the ability to derive an onchain social graph through an analysis of cross-wallet token ownership. By unlocking visibility into the depth and breadth of their relationships, Popset provides creators with the tools to go beyond reach and connect with their audience in entirely new ways. Popset empowers creators to fine-tune their content to cater to a specific audience, while also granting meaningful benefits to their fans and followers (and now their collectors) who can better demonstrate their support over time.
Why Popset?
1. Direct Revenue Streams: Influencers can now earn directly from their posts, bypassing the need for intermediary ad revenue.
2. Enhanced Value: An onchain social graph not only records interactions but also increases the overall value of the content and connections made on the platform.
3. Sustainable Growth: By empowering creators with better tooling, Popset ensures sustainable growth and development for influencers at all stages of their journey.
Built for Creators
Popset is more than just a content-sharing app; it’s a platform that empowers creators by unlocking new monetization opportunities and granting greater ownership of your digital presence. Whether you’re an emerging influencer or a seasoned creator, Popset provides the tools and support needed to thrive in today’s digital landscape. Join us as we build a better platform for creators.
