How to Use Content Marketing to Boost Your Brand Awareness Strategy (Part 1)

Content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content. Content can act as a means to attract, engage and convert a specific targeted audience. Marketers use a variety of content marketing tactics to consistently inform and persuade their customers–without trying to sell them something outright.

Specifically, there are three key reasons and benefits for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Now which are the most infallible tools to create your strategic marketing campaign? Let’s review one by one:

Social Media Posts

You as a company cannot do without a number of social media accounts. Through platforms such as Twitter, Facebook and LinkedIn, it is easy to spread messages and to get in contact with your customers. However, a proper social media strategy is very important in order to react to and interact with customers and other stakeholders.


Videos can be a perfect way to deliver your message. It is far more attractive and entertaining than a simple text and you can easily show viewers who you and/or your company are. There are several places where you can share your video content, including your website, social media and blogs


It might be a cliché, but that does not take away the fact that it holds true: a picture is worth a thousand words. For instance, when telling a nice story about the history of your company, you can strengthen your message by adding some beautiful old and new pictures of your office or factory. In addition, always include relevant images to your social media and blog posts and make sure to brand them with your logo. This way, when people share your post and/or images, you company is shared along.

How-to Guides

Practical guides that tell people how to do or operate something are very valuable. Not only is it very user-friendly to your visitors, you will also come across as an expert in your field. Again, make sure to brand your content and also try to include clear images and videos in this regard.


Infographics show readers all relevant figures that you wish to communicate at a glance. It is a popular way of easily spreading your message in a clear and attracting way. Remember to brand the infographic with your logo, so that viewers know it is yours.

In conclusion what really matters is that you create content that has something that is truly ‘link worthy’ or ‘share worthy’ with the correct audience.