I think I was wrong in thinking that the 10x nature of startups is the reason why you have to build something first so you can truly test.
Startups are 10x in a different way than big-cos can be 10x. When big co’s attempt 10x products, they do it for large markets.
wow — that is surprising! i totally assumed you were building it from scratch based on biases and prejudices.
regarding the second point, I think it’s very hard to “discuss” with customers wether what you are building ( but haven’t built yet ) will be something they want. I think that works only if they can compare it with…