Basic SEO for the “Do It Yourself” Real Estate Agent.
This is going to be a must-do checklist for Real Estate Agents and getting the most SEO benefits out of your online profiles. Setting things up can take some time but the rewards can result in a greater presence in your local market.
The number of real estate related websites is growing and will continue to grow as long as the market is doing well. This is also the case with new agents that have decided to pursue a career in real estate. I wrote an article back in March 2015 that touches on my background and the gimmicks that many Real Estate Gurus are pitching.
read the article: Gaze into my eyes and buy what I’m selling.
The things are mention are tested and will result in getting more trust to your site in the search engines eyes.
The first thing you will need to do is think of a good slogan that describes you. Make sure it is unique to YOU. It needs to say something about you and what makes you different; something that shows your character. Don’t overthink it. You can take a look here for inspiration. Many of them are garbage, but it will get you thinking.
Setup profiles on all the site you can find that deal with real estate or something real estate related.
Zillow, Trulia, HomeSnap, BiggerPockets, Realtor, HomeFinder, Homes.com and any other ones you can think of. Your local MLS should also have a site where you can get a profile. These profiles will have a section to link back to your site. This will show Google, Yahoo, Bing and other search engines that your site is real estate related.
Social Media profiles are also needed. These profiles are good when it comes to connecting with people. They will also be used as a platform to connect with anyone who is interested in finding out more about you.
Make sure to comment on well-written blog posts from other real estate sites. This is not as important as it used to be but still helps.
Business Directories such as Yelp, Foursquare, Hotfrog, Google Places, Yahoo Local, and Merchant Circle are just a few. These sites will also let you provide a link to your site. When setting up these profiles it is EXTREMELY important that the (NAP) Name Address and Phone number and consistent. They also need to be unique to you. Below is a quote from MOZ.com
Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you’ve read the 2013 Moz Local Ranking Factors survey or you’ve been in the local SEO game for a while, it’s no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are the 3rd most important ranking factor according to the Moz local search ranking factors survey. This is why it’s essential that you have your correct NAP listed across the major citation sources. Original Source
“YOUR” Website. I put your in caps because if you are working under a broker they will typically provide you with a website. Normally this is a subdomain or page on their site. If you are promoting this as “your site” the trust and authority of the profile links will not benefit you in the best way possible. You will need to setup a site where you are the featured agent.
Here are some other tips for SEO and Inbound Marketing from Placester
The next step is to make a map showing your service area and embed it on your site. Just go to My Google Maps and set one up. There is an example below. You can get as detailed as you want.
Here is a brief tutorial video that should help.
Title the map with (your name)- Real Estate Agent in- (your city) When you do a search you will want to enter your business address that you used for your Google Business profile.
Draw a map around your service area.
Save the map and set it to public.
Now you can embed the map on your website and other sites that will allow embed code. Here is more detail on how to embed a Google Map.