Analytics documentation describes the usage of custom dimensions in a clear way: first, define a custom map with a config command and then pass values as parameters while sending events: // Configures custom dimension<Index> to use the custom parameter // 'dimension_name' for 'GA_MEASUREMENT_ID', where <Index> is a number // representing the index…

While working on clients’ Google Analytics implementation I’m often requested to set the same goal configuration across multiple views. A task like this is usually boring, tedious and error-prone. Each goal requires numerous clicks and waiting for UI to respond to each update. So I’ve written a simple script for…

Shopping Content API is a neat tool for every Google Ads developer. It allows you to manage your product feed programmatically and to build tools for monitoring and automation. Another convenient thing about this API is that there are two separate services for accessing it via App Scripts and via…

Google doc on analytics.js states it clearly: “Warning: Properly implementing cross-domain tracking is complex and error prone. This guide explains the concepts, but it’s strongly recommended that you use the official Linker plugin instead of trying to implement cross-domain tracking yourself.” Luckily, we have a GTM that can handle setting…

Update July 2023. Please note that this information is severely outdated since Google killed Universal Analytics :( Funnels can be quite complex: they may consist of several events on different pages which can be reached independently. In such case you can’t rely on standard tools anymore. Consider the following flow: …

CSS and all the CSS people bring beauty to the boring world of HTML and make your pages spark and shine. But at the same time they bring pain to front-end developers and us, web analysts. Because often what was supposed to be a <button> element looks like a <span>…

There was a thought in my head right after I finished testing a dozen of Facebook Events in my GTM. Everything was fine except a length of GTM tags list. There were two tags for most triggers, one for Google Analytics and one for Facebook Pixel. So I started looking…

Many analysts’ headache is Facebook referrals in Google Analytics. For some reason, Facebook has multiple referring domains that make no particular sense for an analyst. Instead of single facebook / referral in source / medium reports there are usually three rows for l.facebook, m.facebook and facebook.com: There is a simple trick to combine them in a single row if you do not need such a detailed view. All you need is just a ‘Search and Replace’ filter in your view. Select Campaign Source as a Filter Field and replace all the sub-domains values with plain facebook.com.

Many sites use social sign-up tools to make users’ registration seamless. But this turns into a headache for web analysts. Google Analytics relies on referrer value to identify traffic source and to distinguish between user sessions. If user reaches site from organic search results, the referrer includes search engine domain…