Fuck your fucking jargon and acronyms. Fucking DAU’s, WAU’s, MAU’s, ARPU, LTV, CPM, CPI, CPC, PPC, CPA, CTR, SEO, ASO, YoY, WoW, Fuck over Fuck. Who the fuck can keep track of all this shit? And the fucking networking events, my fucking lord. Everyone there is the CEO of something-something and they’re all building a MVP to disrupt the who gives a fuck market and that hockey-stick growth is guaranteed.
What’s happening to this country has happened before, in other nations, in other anxious, violent times when all the old certainties peeled away and maniacs took the wheel. It’s what happens when weaponised insincerity is applied to structured ignorance. Donald Trump is the Gordon Gekko of the attention economy, but even he is no longer in control. This culture war is being run in bad faith by bad actors who are running way off-script, and it’s barely begun, and there are going to be a lot of refugees.