PostUpShould Publishers Use Email Newsletter Personalization?In their quest to deliver hyper-relevant, highly actionable content, email marketers have made 1:1 personalization the goal. While…Mar 31, 2017Mar 31, 2017
PostUpWhat do readers really think about your marketing emails?As an email marketer, you’re used to hearing misconceptions about your profession. “So you’re a spammer?” “Email? What, do you send out VHS…Mar 10, 2017Mar 10, 2017
PostUpEmail vs. Ad Blockers: The Feel-Good Hit of the SummerRead in the right voice, the battle between ad blockers and publishers sounds like an action movie: a thriving publishing industry is at…Mar 8, 2017Mar 8, 2017
PostUpWhat Pokémon Go Can Teach Us About Email Re-Engagement CampaignsFor a while, Pokémon Go was everywhere. Kids were outside again, adults were kids again, and the immersive augmented reality experience…Feb 23, 2017Feb 23, 2017
PostUpROI Killed the Video Star: Combat Social Media Algorithms with EmailIn 1980, The Buggles lamented the death of radio with their classic one-hit wonder, “Video Killed the Radio Star.” Nearly 4 decades later…Feb 10, 2017Feb 10, 2017
PostUp5 Reasons to Rethink Your Personalized Email MarketingPersonalization is a hot topic among email marketers right now, and for good reason! 74% of marketers report receiving increased returns…Feb 5, 2017Feb 5, 2017
PostUp3 Ways to Make Unsubscribes Actually Work For YouThe sting of a customer unsubscribing hurts but can be turned into a teachable moment. If the rate at which some your audience is…May 26, 2016May 26, 2016
PostUpGet More Email Opens with Subject line PersonalizationCould bad subject lines be the reason your email campaign isn’t performing? There’s nothing worse than having great published content and…May 23, 2016May 23, 2016
PostUpWhat Causes People to Convert?We’re always trying to nail down the elusive formula for conversion. How can I get people to click, sign-up, or buy? While it’s a subject…May 19, 2016May 19, 2016
PostUp3 Reasons Why Your Email Program Is WorthlessEmail marketing can be a complex task if you’ve been spending all of your energy on social media, events, or other cold sales strategies…May 17, 2016May 17, 2016