But output isn’t the end goal. That output results in better outcomes for customers, co-workers, partners, etc.
Focus Until It Hurts
John Cutler
623

The longer a team’s feedback loop is, the harder it is for them to focus on outcomes over output. By waiting months between releases, learning, and validation, the only measurable progress the team is making is “output.”

The short feedback loop is critical for teams to rack up little wins (or losses) and maintain focus on outcomes. Great thoughts here!