Digital transformation in the media

In today’s media market, if you are slow, or stand still, you will not last very long. You will die, even if you are the most important brand in the world. Praying for results is not an answer. The world and the audience have changed.

How a diminishing value system affects pricing

Pump prices, the fount of countless price discussions — Lube Bay by Datakid Musicman

Some weeks ago, the estimable analytical columnist Mungai Kihanya debunked the assumption that the relationship between higher price points and higher profits is always directly proportional.

The article did not receive as much attention as it merits.

This is mainly because as Kenyans…


Observations on human-centered approaches to Value Creation Design from

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