Kirk WilliamsThe One About Search Term Obfuscation & Google EdictsI think it’s important to preface this post with a note on my mental condition in writing this since the medium of writing doesn’t…Sep 3, 2020Sep 3, 2020
Kirk WilliamsThe Tenuous Balancing Act of ROAS and Revenue in PPC and How Manage It“We want you to 6x our revenue at the same ROAS, by next month. We have lots of opportunity in our space!”Aug 11, 2020Aug 11, 2020
Kirk WilliamsinMarketing and EntrepreneurshipHere is How Marketing Shouldn’t Change for a Pandemic.After being served my umpteenth “QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE.” marketing pitch on…Apr 16, 2020Apr 16, 2020
Kirk WilliamsThe Advertising Automation Conversation We Need to Have Before We Lose All Our Data“The year of automation is here!”Feb 4, 20201Feb 4, 20201
Kirk WilliamsinMarketing and Entrepreneurship4 Reasons Google Smart Shopping Campaigns Need More Data Reported to AdvertisersIn the past year, I have personally had multiple conversations with a variety of representatives from Google through public events…Dec 19, 2019Dec 19, 2019
Kirk WilliamsShould You Migrate Completely to Smart Shopping Campaigns in Google Ads?In the first segment of this series ( What is Smart Shopping?), we focused on what Google Smart Shopping is, and in the second segment we…Oct 1, 2019Oct 1, 2019
Kirk WilliamsWhere can Google Shopping Ads Appear on YouTube? Here are All the Ad Formats (So Far).Google Shopping ads have come a long way since they were first introduced as Froogle in 2002. When Shopping campaigns first started…Jun 18, 2019Jun 18, 2019
Kirk WilliamsCare About Brand Positioning in Specific Ad Placements? Avoid Smart ShoppingDo you run Shopping Ads for clients and been wondering lately about whether you should use Smart Shopping campaigns? Here is something to…Feb 20, 2019Feb 20, 2019
Kirk WilliamsDoes Someone Really Need to Manage a PPC Account Monthly?You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency…Dec 21, 2018Dec 21, 2018
Kirk WilliamsIf I Spend More in Google Ads, Shouldn’t I Always Make More? Nope. Here’s Why.Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the…Nov 8, 2018Nov 8, 2018