Why Startups Should Take Lower Valuations

Paul Zhao
The Startup
Published in
8 min readJul 3, 2018

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It’s not uncommon for startups to receive runaway valuations in today’s venture capital environment. Hot money streaming from all around the world are eager to find the next unicorn investment. First-time entrepreneurs, especially, are at the mercy of being lulled into a starry atmosphere studded with so much cash that they don’t know what to do with it all. And that’s a problem.

Follow the leader (foolishly).

Venture Capital Herd Mentality
FOMO — fear of missing out — has never been more acutely exhibited by a group of adults, unless you’re counting those eager-beaver college freshman who sign up for every club under the sun. Venture capitalists are among the worst offenders of herd mentality. Too often, a VC firm would initially turn down funding a startup, only to flip-flop back into investing once it hears another peer fund has poured some substantial cash into the venture.

Over-indexing on Signaling
The problem with this is two-fold. First, it demonstrates that VC firms actually do not know whether they are making a good investment or not. Think about it. It’s like a dating ritual. The girl or guy with a bunch of pursuers appears much more appealing, when in fact, she or he may not have much going for her or him to boot. On the other side, a great gal or guy might find her or himself all alone in the wind, simply because a few first dates didn’t…

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Paul Zhao
The Startup

Father, husband, former entrepreneur, corporate PM. I’m constantly looking for diversions to keep the neurons firing, if only a little.