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Mobile Ranking Factors

Wanting to improve your mobile rank tracking?

Webmasters, in-house groups, and agencies have constantly used keyword ranking data to show development in SEO projects.

In recent years, more traffic is coming from mobile devices.

Considering that the start of 2017, mobile traffic has consistently hovered around the 50% mark. And in Q2 2020, mobile phones (excluding tablets) generated 51.53% of global website traffic:

Not just is it more important than ever to have a mobile responsive site, however it’s likewise more vital than ever to be tracking mobile rankings.

As you’ll see, mobile and desktop rankings frequently differ — and by quite a lot.

Organizations and firms need to be able to find weak points and chances in their mobile SEO method, which usually begins with keyword ranking data.

In this post, we’ll cover the key features to try to find in a mobile rank tracking tool, and then walk through the steps to take to begin accurately tracking mobile rankings across different places and online search engine.

Why is mobile rank tracking important?

9 features to look for in a mobile rank tracker

How to begin tracking mobile rankings

Disclaimer: This post does consist of affiliate links. If you purchase a tool through among my links I will get a small commission at no additional cost to you. Associate links are followed by (aff) in this short article. Thanks for the support!

Why is Mobile Rank Tracking Important?

Google has shifted to mobile-first indexing, implying it crawls the mobile versions of websites before desktop.

A bigger portion of traffic for websites in many markets is now coming from mobile. Some areas, such as Asia and Africa, get more mobile traffic (60%) than other countries (50%):.

Desktop and mobile rankings are frequently different, and sometimes, very much so.

For instance, SEMrush found that just 13% of websites had the very same rankings on mobile and desktop gadgets:.

Picture if you have a keyword ranking in the leading 5 on desktop, however outside the top 5 or not even on the very first page on mobile phones. You’re losing on a great deal of organic traffic potential.

Without setting up mobile rank tracking properly, with a precise tool, then you’re losing on this important insight.