Why customer satisfaction matters?
‘’CUSTOMERS ARE KING’’
In today’s reality apart from the famous slogan ‘’Content is the king’’. Now the new king or you can say customers are the kingdom. If you want your business to survive in the rat race. You must provide 100% Customer satisfaction. What I mean here your customers must be glad to do business with you.
After all, you will do business with people only right? So, you must take care of them as well, isn’t? Always remember if you will take care of your customers, they will surely take care of your business.
Let’s relate the following with reality. Suppose you met the person of your dreams. Now, what’s next? You will spend time with them. Take care of them. You will go on outings with them (I am not going to go deeper in this) Okay, you will be doing all this to woo your specific person. And, eventually, they will fall head over heels for you.
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So, in business as well. You need to take care of your customers. Take care of their needs, listen to them and eventually, you will be able to build a strong relationship with them.
In order to build any relationship, you need to Care. (if you don’t do that your relationship will suffer)
Sounds relatable, isn’t?
Great, now that you understood how you need to build a relationship with your customers.
Let us proceed further.
WHY CUSTOMER SATISFACTION MATTERS
If you don’t care about your customers. They will not care for you. This theory is as simple as that
‘’If you will not take care of your customers, your competitors will’’ As simple as that
You can only build a long-term relationship with your customers. If they are happy with you. Do you feel an annoyed customer will come back to you again? It is very important to provide 100% customer satisfaction. If you want your customers to keep coming back to you.
As it is said that 90% of the customers will come back to you. If they are satisfied with you.
Why do you feel Amazon is successful as an e-commerce business? Why other e-commerce companies find it extremely difficult to beat Amazon. One of the main reason for its success is Amazon has millions of loyal customers worldwide.
So, yes they definitely provide excellent customer satisfaction. In other words, Amazon takes care of their customers and vice versa.
CUSTOMER RESPONSE (FEEDBACK)
If you really want your business to grow rich. And if you desire to become Richie Rich. Then, always take customer feedback. So, in this way, you will be able to monitor where you are lacking in providing 100% customer satisfaction.
Tip: Don’t take everything by heart.
It is possible that you can have negative feedback. Or your customers are really annoyed and they speak a little louder. Don’t take that by heart. Calm down your customers and make sure they receive of what they desire on time. If you want to improve, take customer feedback every now and then.
HAPPY CUSTOMERS = PROSPEROUS BUSINESS
It is a common human tendency that intentionally or unintentionally. They can either increase or decrease your sales. How? Suppose I went to watch a movie. I did not enjoy the movie and its story. What I am going to do. If I know any of my friends are planning to watch the movie. What advice you feel I am going to tell them. I even can cancel their plan to watch the movie. Indirectly that movie lost audiences.
In the same way, if your business does not provide 100% customer satisfaction. Chances are there that it will tell their friends and companions about their bad experience with you.
Your happy and satisfied customers can be your biggest success stories. Not only that they will share their happy experiences with their friends and family. Also, it will give you success stories to show across. Which will, in turn, build brand awareness and brand loyalty.
Customer satisfaction is an essential component if you want your business to prosper in a long haul. Always provide 100% customer satisfaction.