Ingredient 3. Promote Your Team

101 Design Ingredients to Solve Big Tech Problems — by Eewei Chen (11 / 125)

👈 Understand Customer Needs | TOC | Know What You Control 👉

Get them to understand what you do, and why and how you do it.

“Efforts and courage are not enough without purpose and direction.”
— John F. Kennedy, 35th president of the United States

The Problem

Stakeholders don’t understand what teams do, so they look elsewhere to invest their time and money.

The Solution

Clearly define your team’s purpose and process. Show how it fits within the overall business model.

• Be easily understood. Write a mission statement that clearly illustrates how you intend to meet business and customer needs. Make this your mantra and publicize it. Clarify key roles and responsibilities within the team so there is no misunderstanding about who does what.
• Create a set of design principles and make them measurable.[10] I always assign measurable metrics to applied principles to make them easier to understand and more tangible to an organization. For example, simplicity can be measured via a metric such as “Provide one-click purchasing from…