Ingredient 18. Time It Right

101 Design Ingredients to Solve Big Tech Problems — by Eewei Chen (26 / 125)

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Be at the right place at the right time, doing the right thing.

“Timing is everything. Nothing else matters.”
— Anonymous

The Problem

Organizations launch ideas and improvements too late or too early.

The Solution

Conduct customer research and get enough support across your organization to prioritize work more effectively.

• Embrace relevant trends. Analyze changes in customer behavior and make a list of new trends that look like they will continue to grow. Interview, run surveys, and conduct focus groups to validate early assumptions and help narrow down your choices.
• Confirm priorities. Align your work to meet the most important business needs, and confirm they match genuine customer needs, too. Keep a close watch on the competition and what they are up to in similar areas to create a better, more well-timed proposition.
• Create early prototypes to constantly validate ideas. Improve and increase feature functionality and fidelity…