40 Best sales books to empower your team

Prajakt K
Prajakt K
Nov 26, 2018 · 11 min read
Image source: Freepik

Reading the right books help you to improve your character. It enhances your confidence and staves off stress and depression. More importantly, reading good books affects your decision making as you get to learn different perspectives, which in turn expands your vision and encourages you to improve.

Sales teams need encouragement to improve performance and yield better results. One of the more effective ways to inspire your team is to provide them with some amazing books that offer industry knowledge for self-improvement.

Below is the curated list of some of the amazing sales books which every sales rep, leader, and manager should own.

The 25 Sales Habits of Highly Successful Salespeople

Amazon review — 4 stars

Authored by Stephen Schiffman, this book helps motivate your team by beautifully explaining the steps to convert leads. In the book, you find excellent industry knowledge from the author, who has written over 50 books and worked with industry leaders such as IBM, Motorola, and AT&T.

Stop Selling and Start Leading: How to Make Extraordinary Sales Happen

Amazon review — 5 stars

The book focuses on the mindset needed for the sales team to build and maintain meaningful relationships with customers. Written by the authors of an award-winning read, The Leadership Challenge, James Kouzes and Barry Posner along with Deb Calvert, the book emphasizes that the behavior of a successful leader is the key for effective selling.

Rebirth of the Salesman: The World of Sales is Evolving. Are you?

Amazon review — 5 stars

In the book, author Cian McLoughlin pictures the shifting landscape of sales, where the informed and educated buyer has come to the center stage.

The book also presents various vital suggestions that salespeople can take to become active sellers in the rapidly changing sales landscape.

Presentation Zen

Amazon review — 4.5 stars

This fantastic book by Garr Reynolds highlights the importance of effective communication when it comes to selling. The book focuses on how presentable you should be while interacting with prospects to make a lasting impression on them.

Communication is at the heart of selling as you need to be precise when presenting a compelling image of your product. This tells you how to do it like a pro.

The Sales Bible: The Ultimate Sales Resource

Amazon review — 4.5 stars

Written by Jeffrey Gitomer, this book provides easy to understand techniques to start and maintain a relationship with prospects and improve conversions.

Real-life experiences by the author make this book a fantastic guide for beginners, allowing them to maintain a clear and concise understanding of sales.

To Sell Is Human

Amazon review — 4.5 stars

If you want to understand the psychology of selling and the changing landscape of recent sales industry in an entirely new way, To Sell is Human by Daniel Pink is the book for you.

Pink, a bestselling author for media giants such as the New York Times, Washington Post, and Wall Street Journal, thoroughly thrashes stereotypical, traditional sales techniques and presents new and revolutionized tactics in this fantastic read.

Blueprints For SaaS Sales Organization

Amazon review — 4.5 stars

Inside the book, authors Jacco van der Kooji and Fernando Pizarro, with their vast experience in building SaaS-based sales teams, have provided some of the most amazing tips and techniques that sales managers can use to design and implement effective sales plans.

Never Split the Difference

Amazon review — 5 star

Negotiations play a crucial role in sales, and therefore it is vital to enhance your negotiation skills. Learn and become a pro-negotiator under the guidance of ex-FBI international negotiator, Chris Voss.

Voss has presented some highly effective techniques to help salespeople conduct successful negotiations.

Emotional Intelligence

Amazon review — 4.5 stars

Most sales books give you industry knowledge and actionable advice about the sales industry. However, in this revolutionary book, author Daniel Coleman explores the precise relationship between sales, psychology, and neuroscience to provide beneficial insights.

Secrets of Closing the Sale

Amazon review — 4.5 stars

Even though the primary focus of Zig Zigler’s fantastic read is how to build a long-lasting relationship with prospects, the highly experienced author answers widely asked sales questions and explains his answers with relevant examples.

For first time reps, the book offers detailed guidance on how to approach customers and convince prospects to buy their products.

The Ultimate Sales Machine

Amazon review — 4.5 stars

Along with finding functioning opportunities and deals, a good sales manager also concentrates on identifying tactics that are not working.

That’s where this Chet Holmes gem comes to your aid. The book discusses essential strategies and techniques to systematically uplift various areas of your business within just a day or a week.

How to Master the Art of Selling

Amazon review — 4.5 stars

This book provides an ultimate guide on utilizing various online resources such as email along with traditional marketing methods. In the book, author Tom Hopkins includes guidance on how to generate more deals faster with maximum efficiency.

New Sales. Simplified.

Amazon review — 5 stars

New Sales, Simplified is an amazing read by Mike Weinberg, which takes a blunt, humorous, and straightforward approach to sales. However, the beauty of the book lies in its explanation of various sales processes through different perspectives such as phone calls, emailing, social media, etc.

Influence: The Psychology of Persuasion

Amazon review — 4.5 stars

Influencing customers is a crucial part of the entire sales strategy, and hence salespeople need to understand this technique. Author Robert Cialdini explores the science behind why people respond positively to a product.

But the book doesn’t stop here. It also guides you in implementing these techniques in your business to get the most from your sales strategy.

Cracking the Sales Management Code

Amazon review — 4.5 stars

Both authors of the book, Michelle Vazzana, and Jason Ardon explore the techniques of driving increased sales and educates you on how a professional sales team functions. This is an excellent book for you if you want to explore practical perspective and are tired of listening to old, long pieces of advice.

The Art of Closing the Sale

Amazon review — 4.5 stars

Author Brian Tracy elaborates on his timeless techniques, which have been widely used by salespeople across the globe. The book also contains Tracy’s own experiences of sales pitching, which guides those just starting out in sales.

SPIN Selling

Amazon review — 4.5 stars

SPIN Selling is one of the oldest books on the list. As it’s old, it may contain some outdated references. However, every salesperson should read this noteworthy work by the author. SPIN is an acronym for Situation, Problem, Implication, and Need-Payoff.

A perfect handbook for every salesperson to close complex sales, SPIN Selling helps you to deliver the best results possible.

Little Red Book of Selling

Amazon review — 4.5 stars

Another gem by author Jeffrey Gitomer, Little Red Book of Selling digs into the author’s 12.5 principles to boost sales. The book, which was released back in 2004, provides interesting commentary on small things salespeople should know while identifying the mindset of prospects.

A bestseller, Little Red Book of Selling is clearly a fantastic work by a highly-qualified author.

The Sales Acceleration Formula

Amazon review — 4.5 stars

The Sales Acceleration Formula is the debut book of highly experienced sales professional, Mark Roberge. In the book, Roberge emphasizes improving your sales at an unbelievable rate by using data, technology, and inbound selling. If you want to firmly understand the scaling, hiring, and analytical aspects of the current sales team, then it’s the perfect book for you.

Sales Blazers: 8 Goal-shattering Strategies from World’s Top Sales Leaders

Amazon review — 3.5 stars

Mark Cook, who has significant experience working with Fortune 500 companies, elaborates on eight strategies, which he found in his research used by the top salespeople in businesses. Beginners can execute all these strategies.

The Challenger Sale — Taking Control of the Customer Conversation

Amazon review — 4.5 stars

The bestseller by Matthew Dixon and Brent Adams, The Challenger Sale — Taking Control of the Customer Conversation explores different ways of learning how to sell. The book, which may be recommended by your sales manager at the initial stages of your job, emphasizes the importance of finding new ways of building relationships with your prospects as traditional relationship-building practices are becoming obsolete.

The Sales Survival Handbook

Amazon review — 4.5 stars

One of the funniest books on the list, Sales Survival Handbook, introduces you to the world of sales in a hilarious way. Ken Kupchik, an experienced artist, in handling humor-filled sales accounts on Facebook and Instagram, binds readers from the start and does not let the readers to change their attention even for a bit.

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Amazon Review — 5 stars

All you need to become a pro in anything is some words of wisdom from the expert of that particular field. Well, Trish Bertuzzi, who has six long years of experience in sales encapsulates some of the valuable advice to boost your revenue and generate positive results.

Now, Discover Your Strengths

Amazon review — 4 stars

One of the best books to identify your personal capabilities, this extremely helpful book by writers Marcus Buckingham and Donald O. Clifton, who also has built an online StrengthFinder tool, gives you some excellent tips to focus on personal development.

Great By Choice

Amazon Review — 4.5 stars

If you are finding a great leadership book for sales, Jim Collins is the author you are looking for. Collins has written tons of books on sales and leadership. However, this amazing read by Collins gets to the point straightaway and provides crucial suggestions, which applies to every business irrespective of its size.


Amazon review — 5 stars

Sales leadership goes beyond the industry familiarization technical knowledge. New leaders in sales need continuously explore fascinating ways to improve sales. That’s where Winning by Suzy Welch help you.

The book beautifully explains how to manage deals in the most meaningful and fair manner. This is a perfect blueprint for the new leaders in the industry.

Linchpin: Are You Indispensable

Amazon review — 4.5 stars

Seth Godin-written Linchpin: Are You Indispensable explains the important tips of empowering yourself along with your organization. A true leader, according to Godin, is who focuses to make your business a linchpin for the business.

The 7 Habits of Highly Effective People

Amazon review — 4.5 stars

Okay, I know this book is 20 years old but the beauty of this book is that it’s still relevant and author Stephen Covey deserves full appreciation for this classic. The author not only suggest you some of the awesome tips to master your day but also reveals some deep-stored secrets of some extraordinary people to be successful.

The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success

Amazon review — 4.5 stars

Warren Greshes, the acclaimed author of the book, carries 25+ years experience in teaching salespeople how to stay inspired, focused and goal-oriented. Along with giving some amazing suggestions on maintaining motivation and carrying out thorough preparation, the book gives sixteen ultimate ways to make unimaginable success in sales.

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Amazon review — 4.5 stars

Brian Tracy, an experienced writer, reveals some amazing ideas which influence buyers’ decision. The book also deals with psychological factors, which affects your relationship with the customers, which makes it the best book to have in your kitty before starting your career with the sales team.

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

Amazing review — 5 stars

Closing is a crucial part of sales and as the technology revolutionizing at every stage, new sales rep are in constant search of finding efficient ways to close deals with innovative ways. This classic read by Anthony Iannarino focuses on various commitments buyers makes during the sales cycle.

Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

Amazon review — 5 stars

In sales, where buyers are always in control, it is a bit tricky to connect the prospects with salespeople. A noted sales speaker, blogger, author and consultant, Tony Hughes, explains the best practices for sales with the perfect blend of new-age technology and time-tested prospecting is vital when it comes to connecting with top-quality buyers.

The Long-Distance Leader: Rules for Remarkable Remote Leadership

Amazon review — 4.5 stars

As salespeople are preferring to be working remotely these days, they must overcome various challenges that come with it. Authors Kevin Eikenberry and Wayne Turmel explain how to keep sales reps on tasks to improve productivity and engagement regardless of where they are working from.

Sales Enablement: A Master Framework to Engage, Equip and Empower A World-Class Sales Force

Amazon review — 4.5 stars

The Sales Enablement is an iconic practical introduction of delivering smart sales training. Miller Heiman Group CEO, Byron Matthews co-writes this book with CSO Insights Research Director, Tamara Schenk and explains real-world perspective into the sales training by giving references to numerous case studies.

Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No

Amazon review — 5 stars

Hearing a NO has become one of the common parts for all the sales reps. How about converting these NOs into a positive tone? CEO of Sales Gravy, Jeb Blount, explains how salespeople can overcome roadblocks appear in the sales cycle by using best human influencing practices.

The Introvert’s Edge: How the quiet and Shy Can Outsell Anyone

Amazon review — 5 stars

A highly educative book by writers Matthew Pollard and Derek Lewis reveal effective tips to prepare yourself for an effective buyer interaction in order to close more opportunities irrespective of their personality profile.

Rejection Proof

Amazon review — 4.5 stars

Rejection is another common thing, which sales reps face on daily basis. In order to overcome the fear of rejection, you need a detailed guide. That’s where this gem from Jia Jiang comes to your help.

The books guide you in identifying whether that initial NO can be converted into a positive outcome and how to influence the buyers to buy your product.

How to Win Friends and Influence People

Amazon review — 4.5 stars

Even though it was published 20 years ago, more than 15 million copies of the book have already been sold. This amazing book by a bestseller sales writer, Dale Carnegie, explains how you can become a better manager, connector, and a leader.

Tools for Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

Amazon review — 4.5 stars

Tim Ferriss, an author, entrepreneur, and investor elaborate key suggestions from industry gurus. This book, beyond sales, is an ultimate guide for any professional to become successful in any field. If you want to figure out what qualities should be in an ideal leader, this is the book you are looking for.

Sell or Be Sold: How to Get Your Way in Business and in Life

Amazon review — 4.5 stars

Sometime, the whole process of selling something could feel daunting and difficult to implement. However, you need to be patient to get the good results. Inside the book, author Grant Cardone explains how you can give a fresh look to traditional sales practices to get improved results.


Inspiration is the key to pull out an unimaginable success. The best inspirations come from books and real-life events, which gives you actionable advice and practically introduces you to the industry.

Get the best knowledge from all the books mentioned above to get tremendous growth and success before kickstarting your career with sales.

Prajakt K

Written by

Prajakt K

Marketing content specialist, Writer/Editor

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