In what ways might i define the problem statement more effectively so that the team finds it engaging/interesting enough to solve it?
Defining the problem in fact, turns out to be one of the most important stages in Design Thinking. The first lesson we should always keep in mind though, is not having any pre-conceived notions about the problem and always relying on data we gather from User Experience interviews/surveys.
A clear cut problem statement is a blessing for everyone. It provides focus, and frames the problem in such a way which inspires the team and the stakeholders to identify AND bridge the gap between the current state (Problem) and desired state (Goal) of the product.
A good problem statement looks at the problem at hand from multiple dimensions. It clearly identifies the set of audience facing the problem, what the impacts of the problem are, where exactly does the problem occur, why it needs to be fixed and what impact would the solution create for the product.
There are various methods followed in the market to frame the perfect Problem statement which includes Data Analysis, 5 Why’s, Identifying User personas, Iterating and Re-defining the Problem, Asking “How might we <insert User needs>”
Re-Read the title now ;)
The core of any of the above revolves around the fundamentals of:
1️⃣ — Putting the problem in context.
2️⃣ — Explaining the importance of the problem.
3️⃣ — Backing up the claims with quantifiable Data.
4️⃣ — Proposing a viable solution.
5️⃣ — Explaining the impact that the solution will create.
Let’s take an example to solidify on learning on Problem Statement framing:
Data suggest that net conversion rate of buying products from an e-commerce site dropped by x%. Research showed that the maximum dropout was from their checkout page. When dived deeper, it was because of first time users from Tier-2 cities who previously did not have an account registered with them.
So, How might we solve the login problem for first-time users from Tier 2 cities and make the entire experience seamless for them thereby increasing conversion rate.