Why Starbucks is Famous?

Prakriti Mahato
2 min readNov 5, 2023

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Nowadays at every shopping street and mall as well as in leisure spaces, we can see multiple coffee outlets jostling for attention such as costa coffee, Blue Tokai, Barista, etc.

But somehow we all know despite its ridiculous prices, Starbucks drinks always come out on top of popular coffee brands.

Most often if we gravitate toward Starbucks, The company knows exactly how to draw in business from Starbucks gift cards and many more, and they do it exceedingly well.

Simply go with the search “Starbucks near me”, Grab a coffee, settle in and read on to find out how Starbucks merchandise is growing so well to gain its popularity.

  1. The unique Starbucks ambiance

Everything that speaks about a Starbucks shop has been genuinely planned to ensure their customers an inviting as well as a welcoming experience. Their friendly staffs are well trained to grab the attention of their customers to make everyone feel welcome.

That extra bucks or two that one pays for a Starbucks coffee takes towards an experience that you will remember you get with your coffee.

2. Customizable drinks

If the branding and the vibe of Starbucks don’t make you feel special enough, don’t forget to try out their customized drink made specifically according to your requirements will take your heart.

Starbucks has a set menu calling out their fancy Italian names like Starbucks iced coffee, Starbucks frappuccino, and many more that you will perfectly able to go for, and as well as one can customize the flavor as you like with your drink request with toppings like chocolate, nutmeg and many more.

3. Relax in peace

If you want to work somewhere different and in a luxurious style for a few hours, Starbucks and their strategically planned and placed beautiful outlets will let you plug into your work mode and you can work for the price of one of their coffees.

Similarly, if you are a bookworm and to curl yourself up with a good book, you can simply purchase a coffee at Starbucks of your choice and have it at it and it’s their specification that no one will bother you or request that you spend more money.

4. Seasonal drinks from Starbucks

Sometimes Starbucks draw out their weird-named drinks that become the season’s must-have.

Can anyone recall the Unicorn Frappucino? if you have heard this name, you then probably reacted to such a bizarre concept and name and then felt like running straight to your nearest Starbucks to try it out.

In fact, their pumpkin spice coffee has become so popular to fall for it.

Final thoughts

Starbucks no doubt has put a lot of effort into growing up into a brand. Currently, Starbucks has over 32,000 stores across 80 countries.

Costa Coffee, the world’s second-largest coffee brand only has 4,000 shops worldwide.

It remains for all of us to see if Starbucks will continue to rule its supremacy as one of the leading brands.

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