Or How to Build Products with a Giant Probability Calculator

How would the ability to predict the future affect your design thinking? If you knew exactly what your users were looking for, you would be able to build clean interfaces — giving your users only what they need, and only when they need it. The holy grail of design.

Machine learning allows you to predict this future — well, almost. It takes in your question and gives you an answer, along with a probability of that answer being correct. For example, is John Doe thinking about going to Greece today? The answer — yes, 90%. So you take the gamble…

Pranav Pathak

Product Owner — Data Science at Booking.com

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